Auckland, Auckland, New Zealand
Growing up, I believed I would become an engineer. I worked diligently and excelled academically, convinced that a technical career was my path. However, over time, I realised that while I was capable of it, it did not align with who I was becoming. With my father’s encouragement to “Jaa, Jee le teri zindigi,”(Go, Live your life) I chose to pursue creativity, exploration, and independent thinking - a decision that shaped my entrepreneurial journey. What began as hobbies - creating, storytelling, observing cultures, and travelling - evolved into core professional strengths. A background in Animation sharpened my design thinking and visual communication skills, while my natural inclination toward storytelling led me into marketing and business strategy. Creativity became not just expression, but execution. As Co-Founder & CMO of a growing legal education platform, I have led digital growth, brand positioning, and revenue strategy, combining analytical thinking with creative problem-solving. My journey has been defined by adaptability - pivoting industries, building ventures, and embracing calculated risks. Today, I am pursuing a Master of Business Administration at Massey University in New Zealand to deepen my expertise in global strategy, leadership, and innovation. Relocating internationally for this next chapter reflects my commitment to growth, resilience, and building impact at a larger scale. I am driven by purposeful entrepreneurship, cross-cultural collaboration, and the pursuit of long-term value creation. I believe the most powerful businesses are those that combine clarity of vision with creativity of execution - and I am committed to building exactly that.
• Founded and led a fast-growing digital education platform aimed at democratizing access to legal knowledge, growing an organic community of 1,00,000+ Organic followers. • Solely managed all aspects of digital marketing—brand strategy, content creation, growth campaigns, and audience engagement—without any external funding or agency support. • Implemented AI-powered tools for content optimization and analytics, increasing user engagement by 35% and improving conversion rates by 20%. • Designed and launched a revenue model (courses, guides, collaborations), achieving a 150% year-on-year growth in income, proving business viability in a niche market. • Led social impact initiatives, providing free legal education resources to over 10,000 students from underserved backgrounds across India. • Applied data-driven insights to refine content strategy, resulting in a 65% increase in subscriber conversion and retention. • Demonstrated end-to-end entrepreneurial leadership—from idea validation and product-market fit to brand positioning and operations—while continuously upskilling in marketing, design, and tech. • Why it matters: Lawacharya is not just a social media page—it’s a self-initiated, mission-driven venture that showcases my ability to think strategically, build from the ground up, and lead with both creativity and discipline. • Core Competencies: Digital Growth Strategy | Entrepreneurship | AI in Marketing | Content & Brand Management | Social Impact Leadership | Community Building