Greater Karlsruhe Area
Communication proves its true value when things get complicated. With over 15 years of experience, I combine the speed of a listed tech corporation with the strategic depth of a top-tier consultancy and the leadership resilience of the industrial middle market. I am a proactive shaper who transforms complex business strategies into clear, impactful narratives. My Expertise: 📢 Holistic Strategy & Leadership: I build and lead communication functions that bridge the gap between "Blue Collar" and Boardroom. Whether launching digital employee platforms (66% adoption rate) or aligning internal culture with external positioning – I ensure a consistent voice that drives business growth. ✍️ Executive Advisory & Gatekeeping: I act as a strategic sparring partner to the C-Level. I don't just give executives a voice through high-impact ghostwriting (Keynotes, Op-Eds, Investor Letters); I also act as a proactive gatekeeper to protect their reputation in high-stakes media situations. 🛡️ Crisis & License to Operate: SABRE Award Winner 2025. I safeguard the corporate reputation and the "license to operate" in critical infrastructures. My experience ranges from managing industrial incidents and restructuring to securing acceptance for complex energy projects. 🚀 Tech & Financial DNA: 10 years as a spokesperson for a listed tech group (1&1) have shaped me. I understand tech business models, stock market dynamics, and financial reporting (Annual Reports / Quarterly Results). My Approach: Empathy in leadership, journalistic excellence in content creation, and AI as an efficiency driver (Certified AI Communications Advisor).
🌿 STRATEGIC ACCOUNT LEAD (Energy & Sustainability): Managed the holistic mandate for a leading renewable energy supplier. Developed the corporate narrative, linking sustainability strategy with tangible issues management and internal/external positioning. 🏆 SABRE AWARD WINNER 2025 (Crisis): Strategic lead for a major energy solutions provider. Successfully safeguarded reputation during a critical product crisis through aligned internal and external messaging (Press, Customers, Employees). 🎙️ EXECUTIVE ADVISORY & POSITIONING: Developed annual thought leadership plans for C-Level executives, defining the optimal channel mix (Podcasts, Tier-1 Media, Keynotes). Includes strategic preparation for international top-tier events (e.g., for a DAX-listed automotive group at NY Climate Week). 🤝 STAKEHOLDER MANAGEMENT & ACCEPTANCE: Drove acceptance communication for critical infrastructure projects for a major German utility company. Managed complex stakeholder landscapes (local communities, politics) to secure the "license to operate." 🔄 CHANGE & RESTRUCTURING: Guided a global industrial/healthcare player through complex transformation processes (plant closures), ensuring internal alignment and minimizing reputational risk.
🎙️ GROUP SPOKESPERSON & CRISIS: Acted as the primary point of contact for media. Successfully managed high-pressure operational crises (e.g., industrial fires) to protect corporate reputation and minimize business disruption. 📱 DIGITAL EMPLOYEE EXPERIENCE: Led the rollout of a group-wide employee app across 6 European countries. Achieved a 66% adoption rate, successfully bridging the communication gap between blue-collar and white-collar workforces internationally. 🏛️ PUBLIC AFFAIRS & ACCEPTANCE: Navigated complex stakeholder conflicts (e.g., countering citizens' initiatives) to secure the "license to operate" for critical infrastructure projects. 🌍 INTERNATIONAL EXPANSION: Steered 360° communication campaigns accompanying the construction and opening of new production plants across Europe (Germany, Italy, Poland). 📈 FINANCIAL COMMUNICATIONS: Responsible for the communications section of the Annual Report, including conception and ghostwriting of the "Letter to Investors."
🚀 TECH PR & AGENDA SETTING: Managed corporate reputation and product communications for a market-leading portfolio in a high-velocity, listed tech environment. ✍️ EXECUTIVE SUPPORT & GHOSTWRITING: Strategic preparation of C-Level interviews, drafting of guest articles and op-eds for the board of directors. 🌐 INTERNATIONAL COORDINATION: Steered PR strategies and agencies across key markets (UK, France, Spain, USA), ensuring consistent brand messaging globally. 🔒 CRISIS & ISSUES MANAGEMENT: Handled complex data privacy and security topics (e.g., GDPR introduction, cyber security), acting as a primary contact for tier-1 media. 📣 PRODUCT & CORPORATE PR: Steered 360° communications for major product launches (Cloud, Mail, Mobile) and corporate milestones.