Guatemala City, Guatemala, Guatemala
As a CEO with more than 25 years of international leadership experience, I specialize in business transformation and performance turnarounds across retail, consumer goods, manufacturing, and distribution environments. I have led organizations of up to 3,000 employees across multiple countries, restoring profitability, doubling net margins, reducing structural costs, and building high-performing executive teams. As the first non-family CEO of a leading regional retailer, I helped reestablish financial discipline, strengthen governance, and reposition the company for sustainable growth. My approach combines strategic clarity with pragmatic execution — aligning commercial strategy, operational excellence, and organizational development to deliver both immediate results and long-term competitiveness. I am passionate about building resilient organizations that create value for all stakeholders and lead market change rather than react to it. I hold an MBA from INSEAD and an MSc in Management and Organization from the University of Groningen.
Industry analysis & identification of acquisition targets Business startup support