United Kingdom
*Elevator pitch*: A hybrid Creative Director with advertising, PR and design experience, specialising in creative thinking for health and purpose brands. -------------------- Every day I strive to create work that has a positive impact on society. My 20+ years experience in advertising, design and PR has shown me that creativity not only has the power to change attitudes and behaviours, but to improve lives. And I’m happy to push against barriers to make important creative happen. Because every true act of creativity is an act of rebellion. I call it ‘Rebelling with Heart’. -------------------- Whilst I have experience in big brand building across a whole range of industries, I am drawn to purpose-driven organisations like charities, health institutions, public bodies and government departments. I'm experienced in: • Cinema • Social • TV • OOH • Print • Radio • Experiential • Direct Mail ...and have picked up Cannes Lions, D&AD, British Arrows and The One Show awards along the way. Here's what I've learned over the years: > BBH taught me the power of big brand thinking and impeccable craft. > VMLY&R taught me how to build strong client and team relationships. > Consulting for Pernod Ricard taught me about client/agency relationships and problem-solving. > Setting up my own agency taught me how to hustle and work on small budgets. > Weber Shandwick and MHP Group taught me the importance of PR in building fame. > Creative mentoring for the SCA, D&AD, Watford and BBH Barn reminds me to be humble. > Being Creative Director of a not-for-profit brewery for people with learning disabilities shows me that communities are capable of amazing things. If you're still reading all the way down here, I like you. Let's talk.
Various freelance roles to develop brands for clients in the health and fitness industries. Also extended mentoring sessions for D&AD New Blood graduates.
Ignition Brewery and Taproom is a vibrant South London brewery which employs and trains people with learning disabilities to brew and serve great beer. I oversee and design the identity and graphic assets to help build the brand.
A rich and varied role working to instil a creative culture within the agency and develop advertising, PR and experiential creative for a range of industries. I built strong relationships with clients and created campaigns and brand platforms that performed for years. Clients include NHS England, World Bladder Cancer Patient Coalition, The FCA, Turning Point, GoDaddy, GSK and Myeloma UK.
Collaborating with global client teams at Pernod Ricard to refine and develop their relationships with advertising agencies. I worked alongside marketers to help them refine their creative briefs to agencies, critique and assess creative ideas, build better connections with their advertising agencies and instil a healthier creative culture.
Creative conceptualising for large scale communications and PR-driven campaigns. A huge variety of accounts including well-known airline, alcohol and banking brands. I also built creative pitch decks that were successful in acquiring new business.