Greater Ottawa Metropolitan Area
I work at XceedeNow, a ServiceNow CRM implementation partner focused on one thing: getting ServiceNow CRM operating for our clients from leads to cash to service, so it all works as a unified growth engine. We work alongside ServiceNow sellers. When their prospect asks "Who's going to implement this?" or "What if we buy licenses and nobody uses them?" — the AE has an answer. We give them a tool that converts their pipeline faster. Here's what that looks like in practice: We activate all four lifecycle phases from day one — lead capture (Tenon), quoting (CPQ), fulfillment (SOM), and service (CSM) — with Now Assist and agentic AI embedded across every workflow. No modules sit idle. No licenses go unused. Your team is working inside ServiceNow CRM within 30 days. We also handle Salesforce migrations. 10+ years building and maintaining Salesforce orgs means we know the automations, the data models, the custom objects, and the technical debt. We use that knowledge to plan accurate migrations with fewer surprises. The ServiceNow AE never has to fight the Salesforce battle alone. The biggest risk in any CRM implementation is adoption. Industry data puts average CRM adoption below 50% in the first year. We deliver the daily operating process with the configuration (routing rules, SLA timers, reporting cadence, weekly review rhythm) so your team actually runs the system after go-live. AI only works when the data is there. Adoption makes the data real. If you're a ServiceNow AE with CRM pipeline that needs an implementation partner, or a revenue leader evaluating ServiceNow CRM and wondering what happens after you sign, let's talk.
I design and run the revenue operations engine behind XceedeNow, a ServiceNow CRM implementation partner that helps ServiceNow sellers close CRM deals faster by giving them a named implementation partner their prospects can trust. My job is making sure every moving part between pipeline and production works as one system. That means building the internal operating process we use to deliver ServiceNow CRM implementations across the full lead to service lifecycle. Day to day, I own the go-to-market stack, partner enablement materials, CRM configuration inside our own ServiceNow org, and the reporting cadence that keeps delivery accountable. I build the accelerators and entry-point offers that our team and partners use to move their deals forward.
At Xceede Solutions, I lead the strategy and infrastructure that drive our growth, with a focus on connecting marketing, sales, and service into a single, coordinated system. I play an active role in expanding our Service Design practice. I work directly with clients to map customer journeys, identify high-value customer segments, and design engagement strategies that bridge teams and technology. This often means helping executives see how their go-to-market systems could work differently and then building the processes and tools to make it happen. Key Highlights: - Implemented Salesforce for internal use - Redesigned the website to reflect expanded offerings - Led Salesforce training development team for our largest multinational client - Conducted extensive marketing enablement assessment for multinational client - Delivered in-person and virtual training sessions for 70 sales reps and managers across 6 countries
Modeling is the ultimate skill-building discipline. Using modeling projects, I've drastically cut down my clients' skill development time. My primary focus is helping entrepreneurs and solopreneurs who have zero sales DNA become effective salespeople in 90 days or less by leveraging the power of modeling. Key Highlights: - Designed and delivered the world’s first behavioral modeling training program to solopreneurs who want to develop their selling skills in record time - Attracted over 5,000 subscribers to dailyNLP through SEO and content marketing - Secured top 5 spots in Google for competitive keywords
Built a chain of bakeries specialized in empadas from scratch, up to an 8-store group with revenues above $1M, tightly focused on the customer experience. Key Highlights: - Bootstrapped a 7-unit chain of bakeries to yearly sales of over R$1.5 million for 12 consecutive years - Systematized the company to operate as a franchise prototype while being the sole owner, allowing us to manage at one point 7 units as a husband and wife executive team - Crafted the company’s complete financial and logistics system using free internet software, leading to yearly savings of R$ 51,157 - Designed a customer-first service delivery program - Designed and optimized the onboarding process for our employees for both skill and motivation - Onboarded over 150 employees during my tenure of the business - Orchestrated the launch of 8 stores - Negotiated and secured co-marketing partnerships with other local businesses, leading to a rapid expansion of our brand - Defeated 3 national competitors who tried to enter our local market (they aren't here any more!) - Designed and implemented duplicatable processes for attracting, selecting and training new employees - Oversaw a team of 21 people - Managed relationships with suppliers and partners