Waakirchen, Bavaria, Germany
ABOUT ME: My name is Martin Lankes, I am an experienced textile professional in regards of markets, products and materials. Bringing in +30 years experience in the textile industry, and being a former mountain sport and cycling athlete I translate needs and requirements from the end use to the filament, fabric construction, lamination, textile agents and also back. Passionate to analyze market needs, turning those into profitable products. I am energized to drive business and projects. Always eager to learn and continuously strive for the better product. Most significant is, I have a proven track record of getting things done.
Strategic and technical consulting
AMSILK, is a world leading bio tech scale up, specialized in converting recombinant silk protein into bio-fabricated, sustainable materials. - Coordinating and managing JDA´s and JPA´s with global leading key accounts in the sporting goods, fashion and automotive industry. - Strategic customer and product portfolio management (real – win - worth principle, life cycle assessment, forecasting, value pricing, GWP reduction). - Technical sell in and support of all key accounts to accelerate their commercial conversion of AMSilk fibers. - Team lead and budget responsibility.
SKYLOTEC, is a global leader in professional and recreational climbing and fall protection equipment. - Devolvement and execution of the business plan "Relaunch of the apparel brand GENTIC" - Responsibility for design, sourcing, development, specification and calculation of all GENTIC products. - Portfolio management of the SKYLOTEC Sports product range. - Team lead and budget responsibility.
The adidas innovation team exists at the forefront of sport performance research, design & development. - Creating, managing and monitoring of outdoor consumer centered product concepts. - Screening and translating global fibers, fabrics and construction innovations with a consumer centric focus. E.g. ISPO Fair Gold Award - 2014 Terrex Alpine Jacket - Iterate design and product concepts to be transferred to the inline team. - Project und team responsibility
Gore-Tex® is the world’s most prominent brand in the protective fabric business. - Technical sell in and key accounts support of Gore-Tex® and Windstopper® products for European outdoor accounts. - Development and execution of consumer centered product concepts. E.g.: Gore-Tex® Active Shell: OUTDOOR fair award winner 2012. - Responsible for the product profitability and “Fitness For Use“. - Driving consensus between market needs, R&D capabilities, sourcing and production.
- Development and commercialization of Windstopper® laminates. - Integral commitment of market launch of Windstopper® Softshells ISPO Award winner 2004. - Globalization and consolidation of all Windstopper® products across all production plants.