Stuttgart Region
Automotive executive with more than 25 years of international leadership experience at Mercedes-Benz, smart and Rivian. My background combines commercial, financial, and operational expertise across the full commercial automotive value chain: from product strategy and pricing to marketing & sales, retail transformation, CRM, and customer journey management. Throughout my career, I have led global and regional initiatives in: • Marketing & Sales • Product Strategy • Pricing & Revenue Management • Retail Network Management & Development • Retail Transformation & CRM • Customer Journey Management, Customer Experience • Commercial Operating Models (Dealer Model, Agency Model, Direct-To-Consumer) • Go-To-Market (GTM) Strategy Having worked in both established OEM environments and high-growth EV organizations, I bring a unique perspective on balancing customer needs, competitive differentiation, operational excellence, and financial performance. Today, I support OEMs, suppliers, consulting firms, and investors as an advisor, senior expert, and interim executive. My focus is on commercial transformation, product strategy, pricing and revenue optimization, retail and distribution strategies, and the design of scalable go-to-market models. I am always interested in connecting with professionals and organizations shaping the future of mobility.