Dublin, County Dublin, Ireland
I am a Strategic Insight and Brand Building specialist, with over 10 years of experience in planning and delivering practical, insight-led marketing strategies, both online & offline. With a proven track record across a number of industries, I have successfully delivered marketing activities for organisations in both Australia and Ireland. I am driven by a passion for strategic business development, including market research, business modelling, partnerships and managing the risk/reward factors of initiatives that provide sustainable growth. I pride myself on being the ‘go-to’ person for innovative, practical and ‘can-do’ solutions to those otherwise ‘it’s impossible’ questions.
I lead, develop, and deliver best-practice sustainable brand development and activation services for Bord Bia’s client companies. Core components of my role include strategic planning, insight generation, proposition building, visual identity creation and brand activation.
Led Bord Bia's Digital Marketing team during a time of digital transformation for the organisation.
Responsible for the international marketing of Origin Green, Ireland's National Food & Drink Sustainability programme.
CitySmart is Brisbane City Council’s sustainability agency. In this role I had the pleasure of leading and implementing various B2C & B2B brand projects, and marketing & communications plans across the business in line with the organisation's sustainability agenda.
During my time with the Tisco Hardware Group I developed and implemented marketing strategies across all stores within the group. I was responsible for the communication of all internal and external marketing and business development initiatives within the group.