Martin Ballard

Visionary Leader Turning Innovation into Results with Purpose and Impact

Ottawa, Ontario, Canada

About

As a seasoned executive leader, I am passionate about driving disruptive growth through innovative sales strategies and a commitment to challenging the status quo. With extensive experience in creating new market opportunities and executing results-driven initiatives, I thrive on building success for both the business and its people. Currently serving as Vice President of Corporate Partnerships with the Ottawa Senators, I oversee the club's revenue goals and lead the development of high-performing sales structures that foster sustainable growth. My role focuses on driving corporate partnerships, enhancing our brand’s presence, and contributing to the long-term business strategy of one of Canada's most iconic sports franchises. I specialize in developing future leaders by fostering an environment that promotes collaboration, innovation, and personal growth. My expertise spans sales, marketing, and strategic decision-making—enabling me to cultivate dynamic teams that consistently deliver high-caliber results. An assertive communicator, I bring strong presentation, analytical, and negotiation skills to the table. I am adept at guiding organizations through change, overcoming competitive challenges, and driving market share expansion. With a deep financial acumen and a keen understanding of market strategies, I am focused on building lasting business partnerships and growing the retail and partnership markets.

Experience

  • Vice President Corporate Partnerships at Senators Sports & Entertainment
    Jun 2022 - Present · 4 yrs 1 mo

  • Molson Coors Beverage Company (20 yrs 2 mos)
    • Sales Director
      May 2021 - Jun 2022 · 1 yr 2 mos

    • National Sales Lead Innovation Strategy
      Jun 2020 - Jun 2022 · 2 yrs 1 mo

    • Manager of Sales Greater Ontario
      May 2019 - Jun 2020 · 1 yr 2 mos