Martin Baatz

Chief Operating Officer at Smart in Media

Munich, Bavaria, Germany

About

Accomplished healthcare executive with more than two decades of experience scaling organizations and business, driving innovation, and leading cross‑functional teams. Broad background including marketing, services, quality & regulatory, investor relations, corporate structure and governance, and innovation through AI. Strong experience in advancing and commercializing AI-driven biomarkers and related digital workflows for drug development and for clinical markets. Extensive experience managing strategic pharma partnerships to support their R&D and companion diagnostics programs. Recognized for building global high‑performance teams and cultivating environments where people are inspired to innovate and excel. Clear communicator and strategist with strong business acumen and a passion for transforming healthcare.

Experience

  • Chief Operating Officer at Smart In Media
    Jul 2026 - Present · 1 mo

  • Strategy and Management Consulting at Baatz Consulting
    Sep 2022 - Present · 3 yrs 11 mos

    Advising on product strategy, go-to-market planning, corporate structure / governance, operations, marketing and services for biotechs and start-ups; particularly in the areas of AI-based biomarkers, computational pathology and related platforms.

  • Chief Operating Officer at Deep Piction
    Sep 2025 - Apr 2026 · 8 mos

  • Chief Operating Officer at BioAI
    Feb 2023 - Aug 2025 · 2 yrs 7 mos

  • Chief Commercialization Officer at Panakeia
    Jun 2021 - Dec 2022 · 1 yr 7 mos