Martin Appl

Scaling AI: From Insight to Impact.

Greater Munich Metropolitan Area

About

I’m a seasoned AI & data transformation leader with 20+ years of experience in the automotive and financial-services sectors and in-depths education in IT and artificial intelligence. I stay at the cutting edge of AI trends, shaping and delivering enterprise-grade solutions—from cross-company data-sharing frameworks to Lighthouse AI use cases and reusable solutions that accelerate organizational adoption. Leading globally distributed teams (including hubs in Portugal and South Africa), I combine empathy and entrepreneurial drive with deep technical expertise to translate emerging technology trends into measurable business value.

Experience

  • BMW Group (21 yrs)
    • Head of AI Solutions
      Oct 2024 - Present · 1 yr 9 mos

      Heads BMW’s global AI Solutions product team to pioneer and deploy AI innovations and to develop high-impact Lighthouse use cases. Drives scalable, enterprise-wide AI adoption by co-creating reusable solutions with IT, business, and AI platform teams—unlocking measurable business value and accelerating BMW’s digital transformation.

    • IT Lead Advanced Analytics
      Jul 2023 - Sep 2024 · 1 yr 3 mos

      Leveraging the potential of BMW's data across all sectors with analytics, Machine Learning and Generative AI.

    • IT Lead Extended Enterprise, Gaia-X
      Jan 2022 - Jun 2023 · 1 yr 6 mos

      Empowering BMW to share data across company boundaries in order to master the challenges of our time. Bringing together background and experience from Catena-X and Mobility Data Space with the values and solutions of Gaia-X.

  • IT Consultant at Logica
    Apr 2001 - Jun 2005 · 4 yrs 3 mos

    Business design and IT project management, amongst others introduction of a new fleet management system.