Martijn Daemen

Marketing Ops Lead at HOLY - Building the world’s most loved soft drink brand 😋

Germany

About

You need glue to let data and business work together. I'm that glue!

Experience

  • HOLY (Full-time · 3 yrs 4 mos)
    • Marketing operations lead
      May 2026 - Present · 2 mos

    • Sr. BizOps & Analytics Manager
      May 2025 - Jun 2026 · 1 yr 2 mos

    • Marketing Analyst
      Mar 2023 - May 2025 · 2 yrs 3 mos

      First data hire in hyper growth start-up - CRM implementation with multiple stakeholders - Attribution modelling - Marketing budgetting - Business wide KPI networks

  • Technology Manager Fintech & Tax at Tax, IT & Finance Synergy
    Jan 2022 - Feb 2023 · 1 yr 2 mos

    Managing various software development and implementation projects at multinationals such as a Swiss bank. Projects entailed leading in-house application building, tool implementation, building reporting dashboards, and data analytics. - Leading a team of 5-10 off-shore developers for software development - Delivered value through process improvement and analytics - Built and implemented a Power BI dashboard for status tracking and stakeholder management.

  • Venture Developement at HOLY Energy
    Aug 2021 - Nov 2021 · 4 mos

    Launching EU market store for a direct to consumer (D2C) powder-based energy drink brand within 4 months. Primarily focused on Benelux and Nordic Countries. Main responsibilities entailed attracting new customers and setting up basic structure for further expansion. - Setting up new customer tester program of 5000 customers - Managing relationships with influencers and key stakeholders  - Managing various marketing tool such as Klaviyo, Shopify, etc

  • Data-analyst at Het PON
    Jan 2020 - Aug 2020 · 8 mos

    Researching and performing various sustainability analysis such sustainable development goal indexes and carbon impact. - Using Python, Excel, R for statistical analysis - Building performance dashboard to tell data story with Power BI - Carbon footprint analysis - Sustainable development goal index calculations

  • Student Assistent Data Analyse at Telos, Brabants Centrum voor Duurzame Ontwikkeling
    Jul 2019 - Dec 2019 · 6 mos

    Researching and performing various sustainability analysis such sustainable development goal indexes and carbon impact. - Using python, excel, R for statistical analysis - Building performance dashboard to tell data story with Power BI - Carbon footprint analysis - Sustainable development goal index calculations