Martijn Bové

Business development | Key Account Management | E-commerce | Demand Planning | S&OP | IBP

Genk, Flemish Region, Belgium

About

Commercially minded analyst with 5 years of experience, demand planning, portfolio management, driving revenue growth, supply chain optimization, and account management. Skilled in demand forecasting, S&OP, IBP, inventory management, sales strategy, and data-driven decision-making to enhance operational efficiency. Passionate about retail and e-commerce for consumer products/brands. At Bose, I managed demand forecasting, sales strategy, inventory planning, and replenishment strategies for European retailers ($100M) and D2C e-commerce channel ($80M). I worked closely with key partners in Benelux, UK, DACH, Italy, SCAN and Poland, ensuring accurate sales projections and strategic stock allocation based on sell-through. Transitioning to the D2C market, I focused on gross margin, product portfolio, product lifecycles, countermeasures, sales tracking, and maximizing gross margins through proactive demand-supply alignment. At Nike, I was part of the distribution planning team, responsible for warehouse capacity planning, B2B & D2C order fulfillment, and process optimization to ensure on-time, in-full deliveries. Performance tracking initiatives within the 24/7 logistics operation, implementing data-driven solutions that streamlined warehouse flows and minimized inefficiencies.

Experience

  • Business Development Manager at Electrolux Group
    2025 - Present · 1 yr 6 mos

  • Demand Planner at Bose Corporation
    2022 - 2024 · 2 yrs

    Managed demand forecasting, sales and operations planning and integrated business planning for European retailers ($100M) and direct-to-consumer e-commerce sales ($80M). Driving revenue growth and higher gross margin by proactive demand-supply alignment, proper category management and product lifecycle management. Increased retailer revenue after developing key accounts by tailoring allocation to retailer-specific strengths. Boosted e-commerce revenue and company gross margin by constantly chasing supply-demand alignment opportunities for the online channel. Led successful product launches and phase-outs, ensuring seamless transitions and minimal inventory obsolescence.

  • Distribution Planner at Nike
    2020 - 2022 · 2 yrs

    Strategically planned and optimized wholesale and D2C order fulfillment. Maximized distribution center throughput by streamlining resource allocation and processes. Developed a data-driven dashboard to visualize historical trends, root causes, and performance insights. Enhanced 24/7 operational efficiency through improved shift handover communication.