Martha Adams

Producer | Director | Story + Impact | Lovely & Outrageous Founder | Peace Pays Co-Founder

Los Angeles, California, United States

About

Named by Newsweek/Daily Beast as one of “125 Women of Impact,” Martha Adams is an award-winning storyteller and global strategist who served as the Chief Creative Officer of Girl Rising. During Adams’ tenure, Participant Media awarded Girl Rising a 98/100 for social impact, Fast Company honored the organization in their “World Changing Ideas of 2019,” and Forbes Magazine named the movement the #1 Most Dynamic Social Initiative.

Experience

  • Co-Founder at PeacePays.ai
    Oct 2025 - Present · 9 mos

    Peace Pays is a global network of women leaders across 100+ countries working to ensure that the technologies shaping the future are informed by those who know how to safeguard communities. Operating at the intersection of women’s leadership, AI governance, and narrative change, Peace Pays brings lived expertise from the front lines of peacebuilding into the systems defining the next civilization.

  • President | Founder at Lovely & Outrageous
    Jan 2021 - Present · 5 yrs 6 mos

    https://lovelyandoutrageous.com/ A well-told story has the power to change the world. Lovely & Outrageous is a media production company working across all platforms—film, TV, events, and beyond—bringing to life stories inspired by extraordinary people, real-world events, and all those who make the world a more just and beautiful place.

  • Film Expert at the American Film Showcase at United States Department of State
    Jan 2015 - Present · 11 yrs 6 mos

  • Senior Fellow at USC's Marshall Brittingham Social Enterprise Lab at University of Southern California
    Jan 2015 - Present · 11 yrs 6 mos

  • Rebel Girls (5 yrs 10 mos)
    • Strategic Advisor
      Jun 2021 - Mar 2026 · 4 yrs 10 mos

    • President of Rebel Girls Entertainment
      Jun 2020 - Jun 2021 · 1 yr 1 mo

      Rebel Girls is the girl-driven edutainment company on a mission to empower a generation of girls to pursue their dreams without limits. The company started in 2016 with a kickstarter campaign to launch the Good Night Stories for Rebel Girls book series, which features 300 extraordinary women throughout history, geography and field of excellence. We tell their stories as biographical fairy tales accompanied by diverse illustrations from dozens of women artists from around the world. To date we have sold ~6 million books, translated into 49 languages and sold in 85 countries. In addition to our books, we have written and produced three seasons of our Good Night Stories for Rebel Girls Podcast. Currently, we have 8+ million downloads, won numerous awards (including a Webby for best Kids and Family Podcast, the People’s Choice Award for education, and Gold in education in the New York Radio Festival). Our narrators include the likes of Melinda Gates, Gayle King, Ashley Graham, Tarana Burke, Pearl Thusi, Lindsay Vonn, Laurene Powell Jobs, and Justina Machado. Season 3 released on March 10, 2020 and reached the #1 spot in the charts in education within a week. In four years, we've been able to reach 10+ million girls with our books and our podcast, and our goal is to inspire and instill confidence in 50 million girls. To do this we our expanding our storytelling to all aspects of entertainment --- film and TVand beyond. We’re creating a Rebel Girls ecosystem with immersive online and offline experience, and developing a community of self-identified rebel girls.