Colombia
Senior Marketing & communication expert, with global experienced in Building Food Global brands.
MLT member, responsible for marketing and communication strategies, compliance of communication policies, eBusiness strategies (eMarketing & eCommerce), market research, marketing strategies, and Wellness Strategy for all of Nestlé´s Brands
Responsible to inspire and lead the SBU team and the markets, in developing more consumer / shopper driven strategies for their brands and categories. “Being the voice of the consumer/ shopper”, reinforcing consumer insights in the businesses, and driving market and consumer research and intelligence.
Responsible for the direction of the Market Intelligence department that provides support in research and strategy to the business units based on consumer awareness, consumer Insights and marketing channels. We also provide planning, design, procurement and market research analysis guarantying that the findings are completely apply able to each business unit.
Responsible for the design, allocation, management and execution of research, that aimed to enrich the contents of the various products of Casa Editorial El Tiempo (newspapers, magazines, classifieds and internet).
Responsible for the selection and recruitment of agencies in order to address both qualitative and quantitative research studies in the Andean Region. Designed and Implemented Ad Hoc qualitative methodologies, planning, management, monitoring and interpretation of research findings to guide decision making and ensure compliance with the objectives and strategies of marketing, sales and trade marketing for brands such as Fruco, Rama, Knorr, Sassoned, Maizena, Lipton and Ades in 5 countries of South America.