New York, New York, United States
I’m a strategic storyteller and operator at the intersection of brand, culture, and purpose. With a background spanning marketing operations, content strategy, and cross-functional leadership, I specialize in helping teams deliver bold creative ideas while building the internal systems that make them scalable and sustainable. Across industries—from entertainment to financial services—I’ve worked to align vision with execution. Whether it’s leading grassroots activations for National C.R.O.W.N. Day and the C.R.O.W.N. Movement, building content workflows that improve delivery speed and stakeholder alignment, or designing performance dashboards that drive smarter decision-making, my work has helped organizations run more efficiently while elevating the way brands communicate and connect. I bring together strategic thinking and creative execution—refined through brand and campaign work, and inspired by the belief that stories matter. I’ve collaborated with brands like Dove, BET, The Wiz Musical, and Dwayne Wade, while simultaneously building a catalog of original music under the name Tae Leon. Whether I’m behind the scenes or on stage, I aim to move work and people forward—with clarity, creativity, and intention.
At BizChica Media, I help elevate storytelling and campaign strategy for iconic figures and stage productions. I work directly with creative teams to implement digital plans that translate vision into visibility across social, web, and press. Notable Work: - A Wonderful World: The Louis Armstrong Musical – Shaped digital and visual storytelling for national rollout. - Vanessa Williams & LaChanze Productions– Developed content frameworks aligned to each artist’s unique voice and visibility goals. - The Wiz Musical – Coordinated creative for regional tour content and social amplification.
Tae Leon is my artist identity—a blend of R&B, neo-soul, and electronic influences rooted in introspection, intimacy, and modern soul. Through original songwriting, vocal performance, and creative direction, I craft narrative-driven musical experiences that resonate across both digital and live platforms. My work reflects a commitment to storytelling, authenticity, and sonic innovation. Releases & Highlights: - “2Good” & "Fool4U"– Singles capturing the emotional tension of desire, vulnerability, and letting go. - ConcreteBloom (EP) – A genre-blending project exploring themes of love, resilience, and connection. - Live Performances – Shared the stage with artists including Babyface, Wé Ani, and Montell Fish, showcasing vocal versatility and stage presence. - Mashups & Visuals – Produced narrative-led performance content and video mashups that blend nostalgic references with modern R&B aesthetics.
At JOY, I supported the CEO in transforming how our internal teams worked—introducing streamlined workflows, clearer timelines, and scalable systems that improved execution across brand campaigns and partnerships. I led both internal operations and client-facing digital strategy, overseeing everything from content development to social media rollout across initiatives rooted in advocacy, wellness, and cultural storytelling. My role combined process optimization with digital creativity—building out content pipelines, leading social and editorial strategy, and ensuring our creative, legal, production, and marketing teams were aligned from pitch to final post. Notable Work: -Anthem Awards Winner – Led strategy and digital execution for the #CROWNLove campaign, recognized with a Silver Anthem Award in Diversity, Equity & Inclusion for its cultural impact, social storytelling, and legislative advocacy - Dove x CROWN Movement Campaign- Crafted storytelling frameworks to raise awareness for the C.R.O.W.N. Act, a nationwide effort to end race-based hair discrimination and protect natural hair rights. - The SonRise Project – Led content strategy and creative refresh for mental health initiative focused on neurodivergence, ADHD, and family healing. - BET VOTE Campaign & The CROWN Awards – Directed social strategy and digital asset execution for events celebrating Black excellence.