Barcelona, Catalonia, Spain
Marketing and Communications lover.
Managing marketing campaigns for DCPOS and PHYSICAL SECURITY vendors.
PLANNING: • Drive regional and in-country execution of marketing activities aligned to Ingram Micro Clouds priorities primarily designed to deliver through Ingram Micro Clouds partners and in alignment with Ingram Micro Cloud’s strategic vendors. • Analyze campaign requirements, ensure messaging architecture and competitive positioning, and ensure localization. • Ensure regions/countries have solid execution plans in place with measurable ROI to achieve high-performance targets. • Seek opportunities where possible to enhance local marketing with programs and campaigns to achieve incremental revenue targets to accelerate Ingram Micro Cloud business. EXECUTION: • Execute regional/local direct mail programs; assist to maintain consumer marketing and customer profiling practices and direct list management and analysis. • Manage the implementation of programs and analyze their effectiveness. • Responsible for executing strategic partner acquisition and VAR programs. • Execute on through partner marketing campaigns, engaging with partners on a regular basis and helping drive end customer leads to grow and expand their business. • Track and report clear execution results on a regular cadence. • Develop local/regional customer references, testimonials, and case studies for external and internal use, or assist a formalized customer marketing function in doing so. • Collaborates and conducts research studies in region for improved performance and growth opportunities. REPORTING and COMMUNICATION: • Prepare and conduct regular business reviews with marketing and business stakeholders along with the Ingram Micro Cloud senior management team. • Support improved conversion rates from Marketing Qualified Leads to Sales Qualified Leads through flawless design and execution of regional marketing plans. • Provide regional feedback into global strategy and direction of marketing campaigns.
Social Media Strategist Digital Communications Strategist Inbound Marketing Content Marketing
Universitat Oberta de Catalunya Xtended Studies (UOCx) Instituto de Marketing Online (IMO) Content Marketing Social Media Management Email Marketing Inbound Marketing Brand communications
EAE Business School & OBS Business School Social Media, Emailings (Emailing Solutions), Redacción de contenidos para la web (CMS) y RRSS- noticias, material audiovisual-, Press clipping, SEO, Reputación online. Marketing & Comunicación.
CEAC & Home English, Centros de Enseñanza Privada de España pertenecientes a Grupo Planeta. Community Management, e-Reputation, Gestión de contenidos