Copenhagen, Capital Region of Denmark, Denmark
I am a creative and results-driven marketing professional passionate about brand management, marketing activations, and crafting meaningful experiences. With a background in luxury and high-end lifestyle brands, I bring a strategic mindset, global perspective, and a strong aesthetic sensibility to everything I do. I excel in marketing activations and PR event coordination, focusing on elevating brand image and values through visual consistency, storytelling, and market alignment. From concept to execution, I manage cross-functional initiatives that bring brand strategies to life. By blending creativity with structured project management, I shape ideas into compelling brand narratives that drive visibility, engagement, and brand value.
- Developed and executed the Visual Merchandising strategy across international markets, ensuring consistent brand storytelling and elevated in-store customer experience. - Led seasonal product launches and visual merchandising rollouts for multi-brand store concepts, aligning creative direction with commercial priorities. - Created visual merchandising guidelines, presentations, and training materials to support local teams in delivering high-quality execution across multiple markets. - Conducted store checks, market visits, and VM training sessions, driving consistent visual standards and strengthening retail performance across regions. - Collaborated cross-functionally with retail, buying, and creative teams to translate trend & product strategy into impactful retail experiences, store zoning, and customer-focused visual executions.
Covering 3daysofdesign 2025 and Copenhagen Fashion Week
- Translated commercial strategy into retail planograms, ensuring alignment with brand guidelines, customer journey, and commercial objectives across Nordic markets. - Led all trade activations for Dior Parfums’ 2026 Christmas campaign across the Nordics, delivering impactful seasonal executions and elevated brand visibility. - Supported the design and production of Nordic window displays, delivering premium seasonal storytelling across retail environments.
- Executed marketing activations, product launches, and key brand events, including 3Days of Design and Clerkenwell Design Week, ensuring seamless execution and alignment with brand identity. - Managed the visual direction and upheld brand identity across pop-ups, showrooms, and marketing events to ensure a consistent and impactful brand presence. - Coordinated logistics, timelines, and cross-team collaboration across design, marketing, and retail to deliver seamless and consistent brand experiences at community activation events. - Built and nurtured relationships with stakeholders and external partners, expanding brand visibility and driving strategic brand initiatives. - Oversaw the production and delivery of branded assets, ensuring consistency with commercial objectives and brand standards.
Thesis title: Understanding the process of reorganisation for enhanced performance. A Dior case study investigating the dynamic nature of organisational structures in the creative industries.
- Led the development of window displays and in-store activations, ensuring alignment with brand identity. - Designed detailed execution briefings and negotiated supplier quotations for sustainable POSM and packaging production in the Nordics. - Developed planograms using IWD software to optimize POSM display and sell-out impact. - Created SketchUp design elements and built effective visual presentations for marketing operations and retail seminars. - Managed administrative tasks, purchase orders, SAP handling for CAPEX budget, and vendor creation setup. -Streamlined internal communications between trade marketing, commercial teams, and stakeholders to ensure the execution of seasonal campaigns. - Conducted retail team training to maintain consistency in visual merchandising standards across all POS.