Greater Madrid Metropolitan Area
Senior executive with a great business acumen, results oriented and with strong communication skills. Solid experience in country manager and sales director positions with full P&L responsibility in top consumer goods companies in Spain, Portugal and Hong Kong. Proven track record of formulating and executing strategies to accelerate growth. I foster creativity and innovation with a participative leadership style that generates engagement, trust and team spirit. I create high performance organizations developing and coaching my team, communicating effectively and setting high standards of performance.
❇️ As COUNTRY MANAGER KOBLD, I implemented a consumer centric approach to the product offer and sales process increasing customer satisfaction by 16% and reaching a net promoted score of 65. I led the digital transformation of the sales processes primarily sales, recruitment and training, fundamentally changing how we operate and deliver value to our consumers and sales advisors. ❇️ As OMNICHANNEL DIRECTOR I am driving growth through channel innovation setting up a completely new retail and ecommerce business and integrating them with the traditional direct selling model into an omnichannel approach, developing a seamless and superior customer experience across the different channels.
Help companies to drive and accelerate growth, define and implement strategy and develop leadership. Close collaboration with general managers and board members
Elaborate and implement the commercial strategy to generate sustainable growth. Develop and lead the sales team to achieve the results, enhancing their negotiation skills. Drive top to top relations with customers. Lead Sanex business integration (50% incremental) in Colgate Iberia reporting to General Manager.
Develop the business plan and commercial strategy for Hong Kong market achieving a share of market growth with significant margin improvement. Drive the sales organizational transformation, increasing strategic planning, improving customer relations and redefining variable salary plan. Report to General manager and Divisional VP sales during GM vacancy.
Drive the organizational transformation of the sales team in Portugal leading the multifunctional selling team model implementation. Create a successful channel strategy. Define new commercial process standardized for Spain and Portugal supporting the Iberian Hub implementation reporting to General Manager.
Consolidate a solid multifunctional team (key account managers, trade marketing, customer service, finance) with strong customer orientation and collaborative culture maximizing opportunities with top retailers and expanding Colgate core brands leadership.