Dubai, United Arab Emirates
𝗔𝗯𝗼𝘂𝘁 𝗠𝗲. 𝘋𝘳𝘪𝘷𝘪𝘯𝘨 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘦𝘲𝘶𝘪𝘵𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢 𝘤𝘰𝘮𝘱𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘴𝘵𝘰𝘳𝘺 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘪𝘯𝘨 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴. A commercially focused multi-lingual marketing and brand-building expert, offering more than 12 years of diverse experience working across multiple geographies and categories for one of the world’s leading global consumer companies throughout the APAC, Middle East, Africa, and Africa markets. Holds specialist expertise at developing and executing strategic marketing plans while building brands in physical and online environments. Effective at managing a P&L while driving topline growth and profitability through implementation of effective brand equity and communication strategies, driving innovations and activations, new product development initiatives and brand performance management and reporting. A thought leader with a demonstrated ability to develop and mentor diverse, multi-cultural teams to deliver outstanding results. An effective communicator and presenter with excellent project and stakeholder management skills. 𝗔𝗿𝗲𝗮𝘀 𝗢𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. ✭ Strategic Marketing Leader (FMCG) ✭ Brand Building & Brand Equity ✭ End-to-End Marketing Strategies ✭ Innovations & New Product Development ✭ Activations & Product Launches ✭ GTM Strategy & Execution ✭ Growth / Performance Marketing & ECom ✭ Consumer Insights & Analytics ✭ Full Marketing P&L Management 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻. Master of Business Administration (MBA), Hult International Business School, Dubai, UAE, 2011 Master’s in International Relations, Adam Mickiewicz University, Poland, 2007 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀. Polish (Native), English (Fluent), Spanish (Fluent), German (Advanced) 𝗗𝗲𝘀𝗶𝗴𝗻𝗮𝘁𝗶𝗼𝗻𝘀. CMO, Marketing Director, Head of Marketing, Brand Director 𝗦𝗲𝗰𝘁𝗼𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. FMCG, Consumer Goods, CPG, Personal Care, Consumer Electronics
Lecturer for the following MBA/ Executive MBA/MIB cohorts: 1. Strategic Marketing Lecturer for Executive MBA 2. Brand Management in Digital Age 3. New Product Development Teaching cutting-edge courses on Strategic Marketing in the Digital Age, blending core marketing fundamentals with practical, hands-on experience. I design and deliver engaging executive-level classes that equip future leaders with tools to develop effective, data-driven marketing strategies in today’s rapidly evolving digital landscape. Focus areas include digital transformation, brand management, customer engagement, and strategic decision-making. Passionate about bridging theory with real-world applications to empower executives to drive growth and innovation.
Skills: Innovations · Consumer Insights · Brand Activations · Marketing Strategy · Product Development · Product Launch · Brand Management · Brand Equity · Go-to-Market Strategy · Digital Marketing · Performance Marketing
Brand Director - Shave Care, Arabian Peninsula at Procter & Gamble
✭ Crafted an annual brand action plan and strategic roadmap to effectively address business challenges across the Asia Pacific, Middle East, and Africa regions. ✭ Innovatively devised and tailored Braun portfolio expansion strategies, along with creating localized communication toolkits. ✭ Continuously tracked and adjusted strategies and plans to stay responsive to the ever-evolving market dynamics. ✭ Orchestrated the development and execution of brand initiatives in strict alignment with the Equity and Communication Message Strategy. ✭ Took the helm in leading cross-functional category teams, encompassing Sales, Consumer Research, Finance, Product Supply, and collaborative agency partners.
✭ Achieved outstanding media planning and execution results, consistently outperforming key competitors, and delivering exceptional ROI, both within P&G and compared to industry standards. ✭ Formulated a visionary regional media strategy and key initiatives to position the company at the forefront of media excellence within the region. ✭ Developed and implemented comprehensive brand-specific media plans, encompassing brief development, target audience identification, and adept budget management. ✭ Spearheaded local media profiling efforts, including in-depth 1+123 consumer segmentation analysis, to drive targeted and effective media strategies.
· Fluent in 5 languages: Polish, English,German, Russian and Spanish · For 1 year I was a social worker in Chamizal (poor neighborhood of Mexico City) as a English teacher for children. · Won the 3rd prize in the ‘Real People, Real English, Real Places’ national photography contest in Mexico · Hobbies: Photography, History of the Second World War, Water skiing, Salsa dancing,
1) Managed international group of 7 teachers (Mexicans, Americans, Argentinians, and Germans). Supervised their weekly basic obligations. Organized team building session and facilitated training to ensure curriculum development.2) Coordinated and organized events for students, teachers and parents in order to promote TEC as a brand (event organized for 300 parents to promote the institution, event organized for 850 students of TEC High School in order to promote team work and entrepreneurial skills, events for students of elementary schools in order to promote TEC and gain new customers- students). Th events resulted in higher subscription compared with the previous periods.3)Trained and mentored 10 new staff members,facilitate their development. Formed a teachers committee to hire English speaking teachers.4)Designed and delivered TOEFL Advanced course for over 100 TEC employees. After taking the course, the teachers improved their results by 25%.
Received the best evaluation results as a first semester teacher in more than 5 years in the whole of ITESM system (1,09 grade in the 1-5 ECOA scale) and promoted to the position of a coordinator after only one semester.