Sant Feliu de Guíxols, Catalonia, Spain
Data & Analytics leader with 10+ years of experience bridging business, product, marketing, and data science. Proven track record building and scaling high-performing analytics teams, defining data strategies, and delivering impactful models, experimentation frameworks, and strategic insights.
- Part of the Data Leadership team and of the Product Buyers Area Leadership team. - Lead of a data team of 7+, including Data Analysts, Data Scientists and Analytics Engineers. - Responsible for all data-related strategy for the Buyer’s product area at Wallapop. Team responsibilities include Advanced Analytics, AB testing, tracking definition, user segmentation and prediction models, Looker for monitoring/reporting, ETL and data modeling pipelines... - Ownership of ad-hoc, cross-company strategic analyses that require collaboration with other areas at Wallapop.
- Part of the Data Leadership team. - Lead of a data team of 4+, including Data Scientists and Analytics Engineers. This team was created from scratch after identifying strategic needs and support for the Marketing area. - Responsible for all data-related strategy for the Marketing team at Wallapop. Team responsibilities include Advanced Analytics, Marketing Mix Modeling and budget recommendations, LTV prediction, user segmentation models, ETL and data modeling pipelines for all needed marketing tools, Looker for monitoring/reporting, and evangelization of a data-driven culture in marketing. - Cross collaboration with other data teams in Wallapop to find synergies and opportunities to tackle.
- Development of MMM for different Wallapop KPIs and optimization of media mix investments based on Econometric Models. - Development of LTV projections. - Modeling and segmentation analysis to identify potential users to impact through marketing communications. - ETL development to automate the visualization of offline media data. - Data Analysis, Reporting and stakeholder management.
- Development and optimization of Econometric models for different marketing and business KPIs, including features coming from marketing, economy drivers, CRM information, competitors... Working for a variety of clients such as Nissan, Skoda, Nivea, Pepsi... - Attribution and audience segmentation analysis. - Reporting and stakeholder management. - Mentoring of an intern.
- Performing research and development of keyword-based algorithms to automatically generate new keywords and search campaigns by using the Adwords API. - Conducting strategic generation, management and optimization of Paid Search Campaigns (SEM) via Adwords. - Data analysis and monitoring of marketing campaigns on a daily basis in order to provide conclusions and report results for our clients.
- Postdoctoral fellow at the 'Dimension and Dynamics' program. - Conducting research in the Dynamical Systems field. In particular, developing efficient algorithms for the computation of invariant manifolds possessing hyperbolicity properties. Also, implementing these algorithms to explore new mathematical phenomena and applying them to some new applications.
Joseph Ford Post-Doctoral Fellow at the School of Physics. - Working with the 'Dynamics and Control of Cardiac Tissue group', where we use techniques of Dynamical Systems to study cardiac arrhythmias.
- Conducting research in the Dynamical Systems field. In particular, non-autonomous dynamical systems, by proving the existence and giving properties of non-autonomous analogies of rotational tori. - Instructor of the Differential Equations course (Fall'13 and Spring'14 semesters). - Part of the research group on 'Dynamical Systems' at the School of Mathematics.