Marshall Tyler

CEO Vaidio | Formerly ServiceNow, Salesforce, ClickUp

Carmel, California, United States

About

Strategic, results-driven executive. Significant global operating experience in high growth, enterprise software companies, including Salesforce & ServiceNow. Servant-leader focused on making my teams more successful.

Experience

  • Vaidio (1 yr 8 mos)
    • Board Member
      May 2025 - Present · 1 yr 3 mos

    • President, Chief Executive Officer
      Feb 2025 - Present · 1 yr 6 mos

      The moment is now - the promise of ComputerVision technology is converging with the performance of the latest in Generative and Agentic AI Technologies. Point a camera at it, run it through Vaidio’s AI Vision Platform, and improve how safely, securely, or effectively your (or your customer's) facility, operation, or municipality is running. The Era of Visual Transformation is here, unlock the power of your cameras with Vaidio.

    • Chief Operating Officer (COO)
      Dec 2024 - Feb 2025 · 3 mos

  • ClickUp (4 yrs 3 mos)
    • Strategic Advisor
      Sep 2023 - Present · 2 yrs 11 mos

    • Chief Strategy Officer (CSO)
      May 2022 - Sep 2023 · 1 yr 5 mos

      Responsible for helping build and scale our "buy or partner" motions - including M&A, Strategic Alliances, Tech Partnerships, ISV/App Development Partnerships, and Channel Solution Partnerships.

  • Chief Operating Officer (COO) and Strategy Consultant at Tyler Consulting, LLC
    Dec 2023 - Nov 2024 · 1 yr

    Engagements: - SambaNova Systems (www.sambanova.ai)

  • ServiceNow (4 yrs 6 mos)
    • VP and Global Head of Industry Solutions and GTM
      Apr 2019 - Nov 2021 · 2 yrs 8 mos

      Top 5 company priority FY20 & FY21. Build and drive cross-functional industry organization across go-to-market, products, engineering, and marketing. Direct line ownership for Industry leading General Managers (GMs), Regional Industry Sales Overlay, and Global Solution Directors. Member Global Leadership Team (top ~1%). Significant over-performance against BOD targets. • Secured $3M from Executive Leadership Team (ELT) to cross-functionally launch effort • Grew direct-line team from 0 to ~70 people; and cross-functional team to over 200 people • Delivered 73% YoY growth in Banking & Telecom, yielding 58% of ServiceNow FY20 NNACV growth • Earned 92% Average Employee Voice Score for last 24 months (ServiceNow overall = 84%) • Selected for WinnersClub FY20 (Top performers in Sales organization)

    • VP, Strategy
      Jun 2017 - Apr 2019 · 1 yr 11 mos

      Recruited by CEO and CRO as first hire into Corporate Strategy team. Responsible for driving C-level initiatives and advising Executive Leadership Team on Go-to-Market Strategy. Member of Global Leadership Team (top ~1%). • Led long range GTM planning process focused on driving NNACV growth (Board approved) • Drove development of ServiceNow’s initial Customer Success motions and reviewed with BOD • Managed CRO's strategic plan and coordinated or led associated projects for CRO-1 leaders • Additional key initiatives include: re-segmenting global sales teams, creating country investment priorities, investing significantly in customer-success, and creating business plan for Industry motion

  • Salesforce (5 yrs 4 mos)
    • COO, Latin America
      Sep 2015 - Jan 2017 · 1 yr 5 mos

      Delivered fastest growing country (Brazil) and region (Latin America) within Salesforce in CY16. Originally tasked to create and lead cross-functional working team to improve performance in Brazil. Role formalized to COO of Latin America region in February, 2016. Responsibilities included: • Meet or Exceed ACV Quota for Latin America Region (i.e., own the number) • Drive strategic initiatives to fuel regional growth and customer success. • Ensure corporate operational support for field sales teams. • Direct line responsibility for inside sales and sales development teams. • Oversight of shared services including marketing, partners, finance, and human resources.

    • Sr. Director, Sales Strategy (M&A)
      Sep 2012 - Feb 2016 · 3 yrs 6 mos

      Identify acquisition value drivers, design and drive go-to-market integration to capture deal value. Key Deal: $2.5B for ExactTarget (B2C Marketing) & Pardot (B2B Marketing): • Member exec team charged with pre-LOI diligence • Identified value drivers, built revenue synergy model, and gained approval from CFO & COO • Achieved significantly above model performance in CY13 & CY14 Completed 10+ additional deals across Analytics, Configure Price Quote (CPQ), CRM, Content Management, Collaboration, and Social Marketing technologies.

    • Director, Sales Strategy - Data.com
      Oct 2011 - Dec 2012 · 1 yr 3 mos

      Member E-Staff. Drive top-line growth through effective go-to-market strategy. • ~40% YoY bookings growth in CY12 against ~10% Headcount • Designed plan for integration of sales team into Core channel, which delivered 50% YoY growth