Taipei–Keelung Metropolitan area
Marshall
1. Merchant settlement and operation on multiple traffic platforms (Meituan, AutoNavi Map, Tencent Map). 2. Organize Douyin livestream ecommerce and promote online merged offline. 3. Planning and execution of offline promotion activities for high-end brands.
1. Research Report Writing: Participated in several chapters of the Beijing CBD Industrial Policy Report, with a primary focus on the industrial outlook, public policy, and financial subsidies of five strategic industries. Successfully completed a 280-page, 160,000-word policy proposal, which was approved by the Beijing CBD Committee. Our team was recognized as the best team of the year 2022 by 36Kr. 2. Data Collection: Assisted in collecting data for other major projects within the department and prepared initial summaries and opinions. Supplied industry trends, key enterprise information, and industry scale statistics.
1. Competitive Product Research: Analyzed competitive products and industry trends, producing 3 research reports and notes. Reports served as key references for internal decision-making, enabling successful launch of new product lines. 2. Proposal Production: Created product and case introduction PPT templates, utilized for formal presentations and WeChat industry insights. 3. Internal Training: Organized digital workshop with nearly 100 attendees. Managed content communication, event flow, and expert coordination. 4. Advertising: Implemented online advertising strategies and gathered more than 10 leads. Assisted in crafting WeChat posts for advertising solutions, reaching an audience of over 4,000.
1. Visualization: Transformed PPTs and other reports into visually appealing formats, resulting in over 30 WeChat public account posts. 2. Data Collection: Conducted comprehensive data collection on listed companies within Zhongguancun, with a specific focus on sector-specific issues. Accomplished the creation of more than 10 policy press releases and formulated 4 policy recommendations concerning significant industry matters. 3. Seminar Organized: Coordinated seminars with institutions like HKEX, summarized meeting minutes. 4. Research Report Production: Actively participated in the editorial team for the "2022 Zhongguancun NEEQ Growth Report." Contributed to the completion of 2 pivotal chapters—one dedicated to NEEQ policy reform and the other involving regional comparisons.
‧ IT Security Industry Analysis: Sorted out Taiwan government's policy and strategic planning for information security and formulated a 60 pages annual product promotion plan, which obtained 300,000 RMB government subsidies. ‧ Products Strategy Promotion: Planned IT security product solutions for clients by participating in more than 10 product promotion conferences. Directly communicated solution needs with the customers, and successfully matched nearly 10 transactions for the company. ‧ Product Marketing Policy Planning: Optimized the product PPTs for different forms of partners, and modified the existing marketing art design. ‧ Marketing Campaigns Planning: Held 3 IT education workshops. I was responsible for communicating with lecturers and venues. The overall satisfaction rate was 4.5/5. Also prepared the company’s opening party, which attracted more than 60 clients.