San Francisco Bay Area
5 years of experience as a marketing professional in Field Marketing, Growth Marketing, ABM, and Event Management, with a passion for MarTech tools such as Canva, Marketo, HubSpot, Splash, phantom buster, SalesForce, Tableau, 6sense, Wrike, Word Press, Smartsheet, Google Suite, Monday and am Microsoft 2016 certified. Strong marketing individual as earned a BA in Marketing at Loyola Marymount University, College of Business Administration and a MS in Marketing at Santa Clara University, Leavey School of Business.
• Strategized and executed field marketing events for the West & East Enterprise US regions, Canada, and Healthcare to optimize pipeline and opportunities. • Collaborated with cross-functional teams to drive successful event outcomes and generate leads. • Analyzed event data to measure ROI and effectiveness in driving business growth.
• Implemented ABM strategies for designated service provider accounts to drive pipeline growth among key stakeholders and decision makers. • Developed and managed global marketing campaigns to optimize sales strategies. • Utilized data-driven insights to tailor marketing efforts and increase engagement with target accounts.
• Assisted field marketing managers in planning and executing events across the US, Canada, and LATAM regions. • Managed Salesforce leads to track opportunities and ROI effectively. • Created engaging Marketo invites and landing pages for seminars and webinars. • Represented the company at major cybersecurity trade shows to promote brand awareness.
• Created lead uploads from company campaigns and organized them within Salesforce for efficient tracking and follow-up. • Uploaded leads onto Salesforce and worked on Marketo to streamline marketing processes. • Conducted research on competitors to inform marketing strategies and created engaging PowerPoint presentations for internal and external use.
• Cultivated and maintained strong partnerships with business sponsors to enhance product offerings • Collaborated with brands to execute engaging giveaways and increase brand awareness • Identified and secured new business sponsorships to drive revenue growth