Pully, Vaud, Switzerland
Core team member of commercial team, responsible for preparing IQOS launch Simultaneously managed multiple commercial projects through key workflows I implemented • Designed, implemented and continually improved an efficient end to end workflow for our commercial & management teams allowing anytime/ anywhere approval • Single point of contact for multiple affiliates and regional stakeholders in Asia & EU, ensuring timely project deliverables in line with evolving business requirements of the conventional tobacco business (with focus on Marlboro, L&M and Chesterfield brands) • Seamless collaboration with commercial team and ensured regular cross-functional updates through key workflows (e.g. 12M rolling Plan, Brand & Initiative Plan, project team meetings)
Restructuring sales district areas from 5 to 7 to generate more time to roll out trade engagement activities & distribution per touchpoint Built a new data infrastructure, cutting data processing time by 50%, and improving data quality leading to speedy commercial insights • Developed and implemented streamlined set of user-friendly dashboard and reports to allow the business to measure commercial performance against company strategy & KPI’s • Main presenter of quarterly results and performance vs. KPI during national field sales force meetings
Negotiated 28 retailer contracts within first 3 months as a new sales rep, improving company share and retailer lifetime value • Managed a portfolio of 30+ references by ensuring optimal stock levels and maximized product exposure in order to exceed company objectives, accomplished distribution rate 98% • Responsible to deliver and communicate centrally developed commercial activities towards contracted retailers
• Coordinated a customized and measurable mystery shopping and audit programs in order to address consumer journey pain points • Delivered actionable insights and solid reporting to allow our clients to deal with any problem areas swiftly and efficiently.