City of Cape Town, Western Cape, South Africa
I am an advertising all-rounder, with 24 years of experience spanning ATL, Integrated TTL and BTL Marketing.
Clients: DStv Sales and Marketing, Customer Value Management, BoxOffice, DStv Now, DStv Field Service, SuperSport, MultiChoice Corporate Affairs and Showmax Key Responsibilities: - Managing a team of 5 digital designers, who are responsible for creating communication assets to customers (overseeing their creative output) - Conducting performance reviews and appraisals for my team - Advising, mentoring and coaching the team - Concept formulation of marketing material and development of various assets - Ensuring brand alignment across all advertising platforms - Meeting and working with different product owners and departments to discuss creative outputs for up-coming events and projects - Creating presentations for senior management to showcase current and upcoming campaigns - Crafting marketing / advertising concepts and guiding my team to completion of the project - Presenting creative to clients and relationship management - Design and art direction - Creative and photographic direction for products and lifestyle shots - Working with suppliers (i.e. Creative Agency, On-Air Studios and Production Houses), sharing assets and ensuring campaigns look consistent across multiple platforms
Key Responsibilities: - Concept formulation and development - Ensuring brand alignment across all advertising platforms - Meeting and working with different product owners and departments - Originating concepts internally and creating presentations - Taking approved concepts, designing requirements, and taking it to completion - Creation of internal and external marketing campaign branding - Presenting creative to clients and relationship management - Design and art direction - Work with suppliers (i.e. Creative Agency, On-Air Studios and Production Houses)
Clients: Defy, GO Durban, Game, Sibaya Casino, Wild Coast Sun, Continental Tyres, The Sharks, Unilever, East Coast Radio and Ideals Clothing Key Responsibilities: - Worked with the creative director, creatives, DTP operators, traffic department, client service, media and production - Mentoring of junior art directors and DTP operators - Crafting and guiding concepts and following through to completion - Design and art direction - Photographic direction of photographers and models for campaigns - Worked with suppliers (i.e. Photographers, Illustrators, Stylists and Production Houses) - Time management of projects within the system assigned to individuals
Clients: Defy, GO Durban, Game, Sibaya Casino, Wild Coast Sun, Continental Tyres, The Sharks, Unilever, East Coast Radio and Ideals Clothing Key Responsibilities: - Worked with the creative director, creatives, DTP operators, traffic department, client service, media and production - Originating concepts and creating presentations to sell the concept - Presentation of concepts to clients and relationship management - Crafting and guiding concepts to completion - Creative and photographic direction - ATL, BTL and Logo/CI development - Work with suppliers (i.e. Directors / Photographers, Illustrators, Stylists and Production Houses)