Marla Erwin

Senior UX Designer / Senior Product Designer

Burlington, Vermont, United States

About

Senior designer with 15+ years of experience in consumer-facing regulated industries, e-commerce and startups. I understand how to distill complex requirements into successfully shipped B2B, B2C, and SaaS products. Proficient in UX/UI, mobile apps, research, design systems, team leadership, HTML/CSS, Agile methodologies, and WCAG/508 accessibility.

Experience

  • Digital UX Architect at Guidewire Software
    Jan 2025 - Present · 1 yr 6 mos

  • Mobile Drive Technician at American Red Cross
    Jul 2024 - Dec 2024 · 6 mos

    • Site setup and registration for mobile blood drives in the New England region • User recruitment, testing, and conversion

  • Senior UX Designer at Blue Cross Blue Shield of Massachusetts
    May 2022 - Apr 2024 · 2 yrs

    • Led the end-to-end product design (wireframing, user flows, prototyping, visual design, and copywriting) for a new federally mandated health care cost estimation tool • Enhanced the MyBlue member portal login and registration process to meet updated security requirements and business need • Ensured accessibility compliance by conducting accessibility audits of member portal and vendor sites and recommending design, copy, and code changes for remediation; trained colleagues on inclusive design principles and techniques • Collaborated on the company’s style guide, component library, and design system, contributing multiple new or improved elements as new features were developed

  • Senior UX Designer (contracting at Charles Schwab) at Spectraforce Technologies
    Feb 2022 - May 2022 · 4 mos

    • Directed the integration of two proprietary CRM tools into a cohesive single product, meeting the goal of requiring minimal changes to existing technical architecture • In partnership with the lead Business Analyst, improved team efficiency by conducting in-person research with Schwab developers and designers and establishing a more streamlined sprint handoff process • Collaborated with senior researchers on designing and executing usability studies with newly onboarded financial advisors

  • Senior UX/Interaction Designer at 42 Lines Inc
    Jun 2021 - Feb 2022 · 9 mos

    • Ideated, designed, and prototyped feature improvements to a suite of web-based SaaS communication tools for college students and instructors • Created data visualizations for tracking student performance, allowing instructors to more effectively monitor student engagement • Built component libraries and sales demo templates for product marketing team