Austin, Texas, United States
Notification Intelligence, Growth Product
Growth Product and Marketing analytics
- Helped establish Consumer Reporting system from back (ETL) to front (Dashboard) - Built in-house last-click attribution report based on consumer event data - Established Consumer Marketing Reporting system - Utilized context_user_agent and anonymous_id(s) matched to IP addresses to filter out suspicious web traffic BI Expertise; Closely working with Data Eng to implement changes for reporting optimization
- Analyzed ad impact via brand lift studies and last-click attribution platforms - Proposed and analyzed creative tests to drive better audience engagement - Built local server ETL to report daily incremental orders for e-Comm campaigns AKQA Capability Expert (ACE) in Paid Social and Custom Content
- Analyzed impact from branding campaigns using brand lift studies (i.e. ComScore, Survata). - Analyzed impact from direct response campaigns mainly using last-click attribution platforms. - Dashboarding campaign pacing and quality via Datorama, Tableau, etc. AKQA Capability Expert (ACE) in Paid Social and Custom Content