Raleigh, North Carolina, United States
• Collaborate with cross-functional teams to identify market needs and prioritize portfolio enhancements, developing and implementing comprehensive product roadmaps. • Conduct market research to identify new opportunities and drive product and service differentiation. • Develop and maintain pricing strategies to ensure integrity across the product and services portfolio. • Create and execute a global multi-year strategy, including pricing and margin optimization for value-added products and services. • Work with sales and marketing teams to develop compelling messaging and positioning for products and services. • Lead the New Product Introduction (NPI) process and collaborate with marketing for the efficient launch and commercialization of CGMP chemical products. • Assess market trends and competitor activities to adapt go-to-market strategies in alignment with business objectives. • Establish and maintain strong relationships with customers, suppliers, and industry associations. • Provide leadership and guidance to a team of product managers, fostering a collaborative and inclusive work environment.
• Lead product management team consisting of multiple associate product managers and a price analyst. • Drive product portfolio expansion through new product introduction, go-to-market strategy, and pricing strategy to strengthen competitive position in market and create organic growth. • Manage existing and new supplier relationships globally. • Contract negotiation with key suppliers to mitigate risk and ensure long-term sustainable material access. • Design and execute successful product launches through close collaboration with cross-functional, global teams. • Sales enablement activities include providing training, creating sales tools and content, and active participation in the selling process. • Assess competitive landscape, identify adjacent markets for expansion, and create value proposition to position company for sustainable, long-term growth.
• Responsible for product portfolio expansion to meet rapidly evolving needs of global bioprocessing market. Key areas of emphasis include new product introduction, go-to-market strategy, and pricing initiatives. • Manage existing and new supplier relationships globally • Identification of portfolio gaps and strategy development& execution to strengthen product offering • Design and execute successful product launches through close collaboration with cross-functional, global teams • Sales enablement activities include providing training, creating sales tools and content, and active participation in the selling process • Assess competitive landscape, identify adjacent markets for expansion, and create value proposition to position company for sustainable, long-term growth
• Managed and delivered sales of $9.5M+ at over 15 key automotive and industrial accounts • Aligned all internal stakeholders, including product management, pricing, engineering, and market management teams to successfully meet customer and market demands • Developed and implemented global key account plans including growth and pricing strategy across four countries with positive pricing impacts equal to 5% of full year sales • Negotiated two joint-development agreements, one global pricing agreement, four regional pricing agreements, and 10+ confidential disclosure agreements to secure $6.5M+ in existing business as well as create new business potential of $2M+ • Cultivated $600K in new business growth by determining value propositions, fostering relationships with over 25 potential new customers, delivering proposals to target customers, and executing account strategies • Completed in-depth competitive analysis and strategic plans to defend against competitive threats • Analyzed and developed strategic market plans for emerging technologies and industries
• Led major new product development project with key customer in the solar industry. Established project timelines, stage gates, goals, and action plans for commercial and engineering teams. Designed and executed strategy to meet team objectives • Collaborated cross-functionally with product management and engineering to launch a new line of mold release agents that generated a $3.5M pipeline and new business sales growth of $650K • Originated 36 new business opportunities through product development, market development, and diversification activities including one top priority project with potential maturity year sales of $40M+ • Examined over 20 industries and markets including construction, consumer goods, solar, and packaging; developed go-to-market strategies for long term success within these markets
• Created Quantified Market Overviews; estimating TAM, SAM, Target Market, and 4 Ps/ 3 Cs of marketing. • Developed a pipeline of global leads in an industrial market from mined SIC/NAICS codes that translated into the advancement of 20% of North American Opportunities. Business Development and Sales estimate these opportunities to have a collective value of $100,000 to $250,000 USD per year in annual revenue. • Program manager of business development project, duties included: collecting quotes from vendors and suppliers, determining volumes, business case, creating a design of experiment, and coordinating operations between partner companies. • Engaged in Voice-of-Customer (VOC) campaign.
• Led staff in creating revenue streams for the various media outlets of North Carolina State University including the Technician, WKNC 88.1, and the Nubian Message. • Analyzed budget and income reports to determine gaps, then adjusted operations accordingly to reach target sales goals. • Generated sales revenue from national clients by determining customer needs and creatively applying our products and services to find a solution. • Recruited, selected, trained, and developed a staff of key account executives, graphic designers, and office assistants.
• Improved readership and awareness through on-campus events held to engage with the local community. • Created excitement towards media platforms by executing contests and giveaways aimed at generating the interest of the student body. • Increased company revenue by offering creative promotions and specials targeted to draw in business from customers. • Established partnerships and contracts that created revenue and awareness.
• Generated sales revenue from 50+ on-campus departments by determining client needs and creating solutions tailored to each individual customer. • Created advertising and marketing campaigns that effectively increased revenue and traffic for our clients. • Served as a consultant and point of contact between clients and the various media outlets. • Established new customer relationships by actively engaging in cold calling and prospecting throughout the local community.