Markus Zirn

Chief Executive Officer

Palo Alto, California, United States

About

• 20 years experience in Business Development, Products, Marketing and Sales Programs • Led large product portfolios in Big Data ($450M revenue), SOA ($900M revenue) and SaaS • Growth experiences include Oracle (Fortune rank: 105), Splunk (50%+ growth with $8B market cap), three software start-ups (two SaaS startups as a founder) and 5 years in a top management consulting firm (Booz Allen & Hamilton) • Software innovation – Big Data, SaaS cloud start-up in 1999, Social CRM • Recognized leader: Executive since ’02, external advisory board positions, award-winning book publication • International business leader (fluent in English, German and French) with education and business experience in 4 countries

Experience

  • Chief Executive Officer at Thorin
    Nov 2025 - Present · 9 mos

    The Execution Layer for the Enterprise of the Future - Leading the very talented team at Thorin that's building a business execution layer for email communication. Our vision is to help leaders run high performing companies where communication is well managed and one and the same with business processes. Very excited to start the entrepreneurial journey one more time and grow Thorin - envisioned by Joe Lonsdale, co-founder of Palantir, and Asanka Jayasuriya, CTO of 8VC, into a company that's changing how businesses will be operating in the future.

  • Chief Strategy Officer, Founding Team Member at Workato
    Apr 2015 - Oct 2025 · 10 yrs 7 mos

    Founding executive part of the team that has been growing Workato from a few people to 900+ employees and from self-funding to $400M across 5 funding rounds. Multiple Go To Market roles incl. sales to all of Workato's first 25 customers, hiring the first sales team, Enterprise Sales Team Leader, selling Workato first as well as one of the largest early OEM deals. Led AR efforts that made Workato a Gartner MQ Leader 5 years in a row as well as a Forrester Wave Leader. Focus on growing a strong consulting and ISV ecosystem, the "Automation League" movement.

  • VP Product & Solutions Management at Splunk
    Aug 2012 - Apr 2015 · 2 yrs 9 mos

    Responsible for PM & Documentation across all products (Platform, Security & IT Solutions, Cloud, Light, Hunk) of Splunk, named one of the top 10 most innovative big data companies in the world three years in a row from 2013 to 2015. Led PM during evolution of Splunk to a multi-product company with revenues growing from $180M to $450M. Security solution became a top Gartner MQ SIEM leader in 2014. Also drove the Splunk solution developer reference implementation as well as multiple top customer solutions with advanced visualizations.

  • Vice President, Product Management at Oracle
    Sep 2003 - Aug 2012 · 9 yrs

    Head of Oracle's product portfolio for SOA, SOA Governance, BPM, Process Solutions, Complex Event Processing, ERP User Productivity. Staff of 50 Product Managers with 5 Senior Directors as direct reports; directing the work of hundreds of engineers and sales efforts of a large dedicated Oracle sales force worldwide. Also ran worldwide Go To Market programs as well as regional operations in North America as part of a management team that grew Oracle's middleware business 10 fold in 7 years.

  • Product Management & Marketing Consultant to the CEO at Accruent
    2002 - 2003 · 1 yr

    Product Management leadership to save off-track product release that was critical to Accurent’s future Led integration and re-launch of Vectiv, an acquisition in the location intelligence space Instrumental in the effort to re-position Accruent as the leader in “Workplace Spend Mgmt.”, which doubled its customer base into the multiple hundreds