Germany
With over 20 years of international experience in market research and top-management strategy consulting, I support C-level executives and marketing organisations in making informed strategic decisions. As co-founder and managing partner of mm customer strategy, I specialise in deeply understanding clients' challenges and translating them into tailored, empirical research solutions. My work spans both qualitative and quantitative strategic market research across more than 80 countries worldwide. I deliver customised insights and actionable strategic recommendations in areas such as: • Pricing strategy • Brand strategy and positioning • Product optimisation • Customer segmentation and customer journey mapping • Customer experience • Customer loyalty and NPS • Market sizing and development of business cases • Competitor analyses I combine a strong methodological foundation with hands-on consulting experience – based on e.g., online surveys (CAWI), phone interviews (CATI), face-to-face and expert interviews, focus groups, CRM and desk research – to extract clear, actionable insights from complex data sources.
OUR COMPANY mm customer strategy is an owner-managed strategic market research consultancy. Based on own quantitative and qualitative market research studies, we develop well-founded customer-centric strategies and actionable recommendations for and with our clients. OUR USP We combine in-house the strategic understanding, quality standards and working style of management consultants with the methodological expertise of a market research agencies. OUR CLIENTS Industries: Automotive, telecommunications, digital, media, retail, manufacturing, finance etc. Markets: B2B, B2B2C, B2C Regions: International (project experience incl. partner network in >80 countries) OUR MISSION customer science meets strategy – we bridge the gap between classic strategy consulting and market research to deliver fact-based and strategic yet actionable marketing strategies. OUR MEMBERSHIPS BDU Bundesverband Deutscher Unternehmensberater BDU e.V. BVM Berufsverband der Markt- und Sozialforscher e.V.
Associate / Projektmanager