Munich, Bavaria, Germany
With over 20 years at Apple, my career has been defined by shaping global partner ecosystems, scaling commercial frameworks, and driving long-term impact across international markets. My work has shaped Apple’s worldwide business channel strategy, scaling programs across more than 50 countries and driving engagement with leading IT resellers, systems integrators, and managed services providers. I also led the expansion of distribution-led initiatives spanning more than 50 distributors and 10,000 resellers across the broader ecosystem. That work has included designing and deploying B2B partner programs, building strategic partnership frameworks, developing assessment and scoring models, strengthening C-level relationships, streamlining commercial terms, and establishing business planning and reporting standards. What motivates me most is complexity, scale, and the opportunity to create durable value through strategy, disciplined execution, and leadership that empowers others to perform at their best. I welcome conversations on channel innovation, strategic partnerships, commercial frameworks, and AI-led business transformation.
• Lead regional channel programs, co-develop global growth initiatives, elevate partner competencies and foster strategic partnerships (C-level). • Develop channel strategies, optimise Terms & Conditions and guide BDF investments. • Oversee partner readiness and compliance, providing visionary leadership.
• Orchestrated Apple's elite Enterprise reseller program, including strategic development and launch. • Led partner business planning efforts and contributed to Terms & Conditions evolution. • Played a key role in shaping Apple's Worldwide Enterprise Channel strategy.
• Championed market expansion initiatives in Retail, Luxury and Automotive sectors and secured key partnerships. • Achieved outstanding results in EMEIA for Apple's Pro Software App launches.