Bad Kissingen, Bavaria, Germany
I work at the intersection of technology, products and markets. With more than 12 years of experience in automotive, performance engineering and motorsport, I lead marketing and product management teams that turn complex, high-performance products into clear value propositions and strong brands. My focus is on strategy that actually gets executed: from brand positioning and go-to-market concepts to portfolio decisions, pricing and measurable results. I believe in data-driven decisions, but never without technical understanding and market feel. I enjoy working in environments where performance matters, teams take ownership and products are built by people who care about what they do.
Responsible for the global product portfolio of high-performance dampers for circuit racing, trackday, and aftermarket applications. - Define and execute product strategy aligned with motorsport trends and customer needs - Own the full product lifecycle from concept to launch and continuous optimization - Lead and steer cross-functional project teams across development, testing, and industrialization - Translate driver, track, and customer feedback into high-performance product solutions - Collaborate closely with R&D, testing, production, materials management, sales, and marketing - Drive benchmarking, positioning, and portfolio profitability Focused on delivering maximum on-track performance, precision, and consistency through data-driven development and real-world validation to serve customer needs.
- Responsible for marketing and product portfolio strategy in a high-performance automotive and motorsport environment - Shaping brand positioning and go-to-market approaches for technically complex products - Driving data-based decisions across marketing, product and portfolio topics (KPIs, ROI, priorities) - Leading and developing teams across marketing and product management - Working closely with engineering, sales and finance to align technical possibilities with commercial goals
- Managing marketing activities in a technology-driven and performance-oriented environment - Developing content, campaigns and communication materials for automotive and motorsport applications - Supporting product launches and customer-facing initiatives - Working closely with engineers to ensure technical accuracy and credibility - Gradually taking over more strategic and coordinating responsibilities
Resident Engineer for the project 992 GTx including all vehicles on the platform
Design and Test Engineering for Dampers for VW Group (platforms MQB-A1, MQB-A0 and MQB-B)
Design Engineer body in white for c-class (BR205) and e-class (BR213) and its derivates
Studium: Maschinenbau Fahrzeug-System-Engineering @DHBW STUTTGART
Team Lead Drivetrain incl. engineering of air intake and exhaust system, gearbox and engine models
Chassis and Tyre Engineer incl. FEA-analysis for any structural optimized component in the chassis