Markus Meyer

AgTech executive with 30+ years in global sales, strategy, and innovation. Expert in precision farming, OEM partnerships, and digital agriculture. Passionate about precision farming and driving sustainable growth.

Mainhardt, Baden-Württemberg, Germany

About

Strategic and results-driven senior executive with over 30 years of international experience in agricultural technology, construction equipment, and precision farming. Proven track record of driving commercial growth, building global sales networks, and leading high-performance teams across EMEA, CIS, and worldwide markets. Former Business Director at CNH Industrial and Commercial Director at Trimble Ag, I’ve led multi-disciplinary teams of people, managed P&L responsibilities across continents, and spearheaded market expansions. As Global Head of Business Development & Strategy at LACOS Group, I led their global growth initiatives in smart farming and digital ag solutions. As a trusted mentor and advisory board member, I specialize in aligning GTM strategies with innovative product roadmaps, forging strategic OEM partnerships, and navigating complex market transitions. Fluent in German and English, I bring a cross-cultural, hands-on leadership style with deep technical and commercial acumen. Keywords: Global Sales Leadership | Precision Farming | Business Development | OEM Partnerships | GTM Strategy | AgTech | Digital Transformation | P&L Responsibility | Leadership | Strategic Growth

Experience

  • Vice President FJDynamics Europe (KA) at FJDynamics
    Nov 2025 - Present · 8 mos

  • Global Head of Business Development and Strategy at LACOS
    Jan 2025 - Jul 2025 · 7 mos

  • Head of Agriculture Technology Department at Bucher Automation
    Sep 2023 - Jan 2025 · 1 yr 5 mos

  • Trimble Inc. (8 yrs 6 mos)
    • Commercial Director
      Jul 2020 - Sep 2023 · 3 yrs 3 mos

    • Director Of Worldwide Sales
      Apr 2018 - Jun 2020 · 2 yrs 3 mos

    • Sales Director EMEA Agriculture
      Apr 2015 - Apr 2018 · 3 yrs 1 mo

  • CNH (5 yrs 6 mos)
    • Business Director CNH CE Germany/Austria/Switzerland
      May 2012 - Apr 2015 · 3 yrs

    • Business Director CNH CE Nordics/Baltics/Benelux/ CE&EE
      Nov 2009 - May 2012 · 2 yrs 7 mos