Markus Maas

Restructuring + Digitization + Leadership | Member of the Executive Board

Düsseldorf, North Rhine-Westphalia, Germany

About

As a Digital Entrepreneur and Innovator, I believe in viewing the organization as a unified whole, understanding that every process is an interconnected end-to-end task that impacts multiple departments. This perspective drives me to craft a comprehensive 360-degree strategy that aligns all parts of the business and prioritizes the right changes. Balancing cost, value-added outcomes, and competitive advantages is essential to ensure that operations are both economical and sustainable, while keeping customer centricity at the heart of everything we do. Every decision, innovation, and improvement is made with the customer in mind, ensuring that their needs and satisfaction guide our direction. As a Leader, I focus on fostering open communication, mutual appreciation, and the freedom to act within the organization. Creating a no-blame culture is central to my leadership philosophy, empowering teams to collaborate freely without fear of failure. In my role as an Entrepreneur, I promote innovation and cultivate a creative mindset that encourages pragmatic, results-driven solutions. This combination of forward-thinking and practicality allows us to adapt to changing landscapes while staying focused on achieving tangible outcomes that benefit the customer and the business alike. With my strong international and intercultural experience, I act as a mediator in moments of high emotion, guiding teams to maintain clarity and focus. My goal is to ensure that collaboration thrives across diverse perspectives, leading to better decision-making and successful execution of ideas—all while keeping the customer experience at the forefront of our efforts.

Experience

  • Member of the Executive Board & Group COO at GEBO - FITS BETTER!
    Jul 2025 - Present · 1 yr

  • BNP Paribas Real Estate (Full-time · 4 yrs 6 mos)
    • Chief Digital Officer (CDO) & Chief Information Officer (CIO) at BNP Realestate Deutschland
      Nov 2019 - Apr 2024 · 4 yrs 6 mos

      With the combined skills, strength and knowledge of up to 120 dedicated employees, we have advanced the digitalisation of our sales organisation by developing and installing a improved sales app and a virtual reality system for building development (BIM) Further tasks and activities: + Establishment of a new BI and reporting system with real-time data + Digitalisation of the purchasing and billing workflow + Modernisation of legacy systems (CRM and ERP) along the value chain + Design and introduction of a country-overarching technology strategy + Establishing the technology segment as a business partner

    • Deputy COO and permanent member of the EMEA & Digital IT EXCOs
      2022 - 2024 · 2 yrs

  • L'Oréal (Düsseldorf, Germany · Hybrid)
    • Director Business Solutions & Digital - Region DACH (Deputy CIO DACH)
      Apr 2016 - Nov 2019 · 3 yrs 8 mos

      Creation of a BI structure to utilise data from direct sales and reporting + Implementation of a PIM/DAM system for quality assurance purposes + Introduction of a central register for all social media accounts + Technical management of construction project for EMEA headquarters and logistics centre

    • Digital Director - DACH
      May 2015 - Apr 2016 · 1 yr

      Establishment of a B2C e-commerce platform for all luxury brands with linked supply chain and fully integrated payment service provider + Introduction of a brand-overarching CRM platform, including omnichannel marketing

  • Miele (Gütersloh, Germany · Hybrid)
    • Global Program Manager E-Commerce (Sales) for Miele & Cie. KG
      Sep 2013 - Apr 2015 · 1 yr 8 mos

      Development and implementation of the global strategy “One Face to the Consumer” for digital direct sales in the B2C segment + Further development of the German B2B platform for trade partners

    • International IT Project Lead (Business Consulting) for Miele & Cie. KG
      Oct 2012 - Sep 2013 · 1 yr

      Technical launch of a new global product hierarchy in the existing ERP system together with staff training + Contribution to the design and development of a “small-scale” ERP/CRM solution for emerging markets, e.g. South Korea and Brazil

  • Program Manager Global Industry Customers at Tectura
    Jun 2010 - Aug 2012 · 2 yrs 3 mos

    Leading of international consulting projects + acquisition and key account management in Lebanon, Saudi Arabia and Dubai (UAE) for steel, cable and packaging manufacturers