Greater Paris Metropolitan Region
Passionate and strategically thinking qual market research expert with international focus and strong experience in management and business development. Dynamic and creative out of the box thinker, fully versed in digital tools and always curious about new ways to collect strong insights (co-creation, online communities, sensory research, design thinking, behavioral economics…) Specialized in international research (Europe, North & South America, Asia), with long track record in a broad scope of sectors: services, FMCG, technology, industry, luxury.
Managing and supervising the research team. Consolidation and further development of qualitative research, international projects and hybrid approaches (qual-quant, online-offline...).
Management of a team dedicated to qualitative research in France and abroad (Europe, Asia, North & South America). Specialisms: FMCG, services, industry, BtoB, innovative research approaches (online communities, design thinking, UX, emotional activation...). Development of new business and qual-quant cooperation.
Lecturing about "qualitative market research" in Master 2 CESSA (Applied Sociology)
International qualitative research projects (Europe, USA, Asia) with a focus on Services, BtoB, technology / communication, automotive, luxury.
Services / BtoB / Industry Division Management of research projects in France and abroad, especially in the fields of automotive, telco, energy, industry.