Markus Gerlach

Hospitality SaaS Account Executive | Helping Hotels Modernise Operations & Boost the Guest Journey

Greater Kassel Area

About

With over 20 years of hands-on hospitality experience, I now help hotels modernize operations and boost commercial performance through smart SaaS solutions. I work with hotel teams to identify inefficiencies, automate key processes, and implement PMS and payment systems that improve both staff workflows and guest experience. My operational background gives me a unique advantage: I understand the real challenges hotels face and translate them into practical, digital solutions that deliver measurable results.

Experience

  • Account Executive at The Access Group
    Nov 2025 - Present · 8 mos

    After more than two decades in hospitality operations, I transitioned into the SaaS and IT space to help hotels modernize their operations through technology. At Access Hospitality, I leverage my operational expertise to support hotels in identifying challenges and implementing digital solutions that drive efficiency and enhance guest experience. Key Responsibilities: • Partnering with hotels to evaluate operational pain points and uncover digital transformation opportunities • Leading discovery calls with General Managers, Operations Managers, and Revenue teams • Building expertise in the Access Hospitality SaaS ecosystem (PMS, reservations, distribution, automation, guest journey tools, self-service solutions) • Coordinating product demos with presales and technical experts • Translating operational requirements into tailored solution recommendations • Collaborating with product, onboarding, and customer success teams to ensure smooth implementations • Developing SaaS sales skills, solution design capabilities, and technical knowledge • Establishing trust-based relationships through operational credibility and consultative approach

  • Director Contracting & RFP Management at Revo Hospitality Group
    May 2025 - Nov 2025 · 7 mos

    Led the RFP Support Team, driving operational excellence and stakeholder satisfaction across approx. 260 hotels in 14 countries. Key Responsibilities: • Defined and executed the annual corporate contracting strategy in collaboration with Commercial leadership (Sales, Revenue Management) • Provided tools, training, and guidance to sales teams to ensure successful RFP submissions and negotiations • Oversaw hotel profiles on hospitality RFP platforms, ensuring data accuracy and compliance with brand standards • Supported rate loading and distribution processes, including training and hands-on assistance for selected hotels • Monitored market trends and competitor activities to inform commercial strategy and identify opportunities for innovation

  • Senior Manager RFP Process & Sales Support at H World International
    Feb 2024 - Apr 2025 · 1 yr 3 mos

  • Deutsche Hospitality (Full-time · 2 yrs 5 mos)
    • Senior Manager RFP Process & Sales Support
      Mar 2023 - Feb 2024 · 1 yr

    • Manager RFP Process & Sales Support
      Oct 2021 - Mar 2023 · 1 yr 6 mos

  • H-Hotels.com (12 yrs 8 mos)
    • Distribution Manager
      Mar 2014 - Sep 2021 · 7 yrs 7 mos

      - RFP Administration (e. g. Lanyon, Ratefinding, HRS) for approx. 60 hotels - Corporate Rate Loading (GDS, OTA's) and Opera PMS - GDS Data Maintenance

    • Assistant Distribution Manager
      Jul 2011 - Feb 2014 · 2 yrs 8 mos

    • Rate & Inventory Management
      Feb 2009 - Jun 2011 · 2 yrs 5 mos