Markus Forytta

Head of Corporate Communications

Dresden, Saxony, Germany

About

๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป | ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด | ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป & ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ Effective communication is a team effortโ€”it drives engagement, strengthens brands, and builds lasting connections. My expertise spans internal and external communication, trade shows, events, marketing, and visual design. Together with cross-functional teams, I develop strategies that simplify complex ideas, create compelling messages, and enhance brand perception. Collaboration fuels my work. By combining creative storytelling, design, and market insights, I help organizations craft impactful content that resonates with their audiences. Staying ahead of trends and technologies ensures that communication remains fresh, relevant, and engaging. Great results are never achieved alone. By aligning messaging with business objectives and fostering strong partnerships, I optimize communication channels and create real impact. Letโ€™s connect and explore new opportunities together!

Experience

  • Head of Corporate Communications at Fraunhofer IWS
    Aug 2017 - Present ยท 9 yrs

    Fraunhofer IWS โ€“ Your competent partner for laser and surface technology The Fraunhofer-Institut fรผr Werkstoff- und Strahltechnik IWS Dresden stands for innovations in laser and surface technology. As an institute of the Fraunhofer-Gesellschaft zur Fรถrderung der angewandten Forschung e.V., IWS offers one stop solutions ranging from the development of new processes to implementation into production up to application-oriented support. The fields of systems technology and process simulation complement the core competencies. The business fields of Fraunhofer IWS include PVD and nanotechnology, chemical surface and reaction technology, thermal surface technology, generation and printing, joining, laser ablation and separation as well as microtechnology. The competence field of material characterization and testing supports the research activities. At Westsรคchsische Hochschule Zwickau, IWS runs the Fraunhofer Application Center for Optical Metrology and Surface Technologies AZOM. The Fraunhofer project group at the Dortmunder OberflรคchenCentrum DOCยฎ is also integrated into the Dresden Institute. The main cooperation partners in the USA include the Center for Coatings and Diamond Technologies (CCD) at Michigan State University in East Lansing and the Center for Laser Applications (CLA) in Plymouth, Michigan. Fraunhofer IWS employs around 450 people at its headquarters in Dresden.

  • PR Spokesman, Fraunhofer Institute Center Dresden at Fraunhofer-Gesellschaft
    Jan 2020 - Dec 2022 ยท 3 yrs

  • Referent at Piepenbrock
    Nov 2010 - Jul 2017 ยท 6 yrs 9 mos

    Referent Unternehmenskommunikation