Greater Munich Metropolitan Area
I grew up in a family restaurant – and that's where I learned what really matters: making people feel welcome, delivering quality even when things get tough, and finding genuine joy in watching others thrive. That foundation has stayed with me throughout my entire career – building global teams across three continents, stabilizing declining business models, and developing multiple startups from initial idea to market readiness. I have worked with and for companies like Avira, Pro7Sat1, SkodaAuto DigiLab, Audi and Bertelsmann – always at the intersection of strategy and hands-on execution. What I truly do: I create structure in unclear situations. I build with limited resources. I provide direction under pressure. And I never lose sight of the fact that behind every business, there are people.
Uncovering opportunities and identifying pain points to drive strategic development for organizations. Developing outstanding teams to bring these solutions to life.
Development, design, testing, MVP, and setting up start-ups in various industries
Led the creation and implementation of tailored, profitable mobility rental systems designed specifically for the unique needs of small towns. Focused on operational efficiency, community accessibility, and sustainability, these solutions enabled local municipalities and businesses to offer modern, flexible transportation options. Additionally, developed a comprehensive commuter bike solution for corporate clients, supporting employee mobility and promoting eco-friendly commuting. Collaborated with organizations to design programs that improve convenience, encourage healthier lifestyles, and enhance corporate sustainability initiatives. Key skills: Customized mobility systems, mobility-as-a-service (MaaS), corporate commuter programs, sustainable transportation, business model development, stakeholder collaboration.
Digital Platform & Specialized Transport Service Lead Role Overview: Led the development, launch, and scaling of an innovative digital platform and specialized transport service dedicated to improving mobility for children, senior citizens, and individuals with disabilities. Focused on addressing diverse needs of strategic customer groups, including B2C, B2B, and B2G segments. Key Responsibilities: Designed and implemented end-to-end digital solutions for safe and reliable transport tailored to vulnerable user cohorts. Oversaw cross-functional teams in the full product lifecycle, from concept and MVP to scaling operations across major cities. Established partnerships and built processes catering to business (B2B), government (B2G), and private (B2C) client needs. Utilized continuous feedback to iterate and enhance customer and user satisfaction, achieving industry-leading approval ratings. Achievements: Successfully rolled out services in Munich, Hamburg, and Berlin, rapidly scaling operational capacity and local partnerships. Drove high user and customer retention through the integration of accessibility-first design and customer experience best practices. Achieved strong presence across targeted demographics, creating measurable positive impact for communities and city partners. Key Skills: Digital platform development & scaling Inclusive service design Strategic customer group management (B2C, B2B, B2G) Stakeholder engagement Multicity rollout & operations leadership Customer satisfaction & retention strategies
Role Overview: Led strategic transformation for the agency, focusing on the design, development, and execution of new business strategies. Pioneered the establishment and growth of a dedicated Business Strategy department and spearheaded multiple innovation projects for a leading online bank. Key Responsibilities: Developed and implemented forward-thinking business strategies to position the agency for growth and market leadership. Built and scaled the Business Strategy department, establishing its structure, processes, and talent base to drive strategic initiatives. Led cross-functional innovation projects for an online banking client, delivering cutting-edge solutions to enhance digital banking services. Coordinated with senior leadership and stakeholders to align innovation goals with agency and client objectives. Achievements: Successfully launched and embedded new strategic initiatives, resulting in increased agency competitiveness and client satisfaction. Oversaw the evolution of the Business Strategy department from inception to a high-performing unit recognized for its impact. Delivered measurable outcomes through innovation projects, helping the online bank achieve faster time-to-market and improved user engagement. Key Skills: Business strategy development & implementation Innovation management Departmental leadership & building high-performance teams Digital banking project delivery Strategic client consulting and stakeholder management