Markus Ettlin

CEO I Commercial & Transformational Executive I Retail - Omnichannel - Consumer Goods I Driving Growth, Margin & Business Transformation

Coburg, Bavaria, Germany

About

For more than 25 years, I have been transforming retail, consumer goods and omnichannel businesses - from category management and commercial leadership to CEO responsibility for complex international organizations. My passion ist helping companies unlock their next stage of profitable growth by combining commercial excellence with strategic transformation and strong leadership. Throughout my career I have been privileged to work with leading family-owned international businesses, building and transforming organizations across Europe, Asia, North America and Africa. My experience includes: - CEO responsilibility for international retail and omnichannel businesses - Commercial leadership with responsibility for growth, profitability and business performance - Category Management, Retail Marketing and Omnichannel Development - Business Transformation, Turnaround and Change Management - Sales, Marketing, CRM and Digital Commerce - Franchise and Multi-Channel Business Models - International Strategy Development and Execution - Board and Executive Leadership - Performance Management through KPIs, Business Cases and Value Creation I strongly believe that sustainable business success is created where commercial excellence, entrepreneurial thinking and people-centric leadership come together. Transformation succeeds when people understand the purpose, trust the direction and are empowered to deliver measurable results.

Experience

  • PRODINGER Gruppe ()
    • CEO
      Jan 2026 - Present · 7 mos

      - CEO - Board Advisory - Business & Omnichannel Transformation - Commercial Steering - KPI Governance - Growth Planning - Profitability Improvement - Performance Management - CRM & Webshop - M&A

    • Co-CEO
      Jul 2025 - Jan 2026 · 7 mos

  • Unternehmensberater & Board Member at Ettlin Ventures & Consulting GmbH
    Jan 2024 - Present · 2 yrs 7 mos

    Entrepreneur I Senior & Board Advisor I Interim Top-Manager I Turnaround and Transformation focused roles in family-run businesses. Love to build the bridge between generations of business owners & employees. Personal Coach for different generations of entrepreneurs. #positiveleadership is the core mission!

  • Senior Advisor & Executive Coach at TopConcept GmbH
    Nov 2024 - Mar 2025 · 5 mos

  • CEO - Management Spokesman of MERKUR Sportwetten GmbH/ CEO & Board Member at MERKUR GROUP
    2018 - 2024 · 6 yrs

    - CEO - Turnaround - Omnichannel Transformation - Commercial Steering - Franchise Development, international - Business Transformation - International Growth - Performance Management - KPI Governance - Profitability Improvement - Digital Commerce - CRM - Licensing - M&A

  • Global Marketing Director & Board Member at Gebr. Heinemann
    2012 - 2018 · 6 yrs

    - Director and Board Member - Multi Category Management - Commercial Excellence - International Retail Performance - Store Concepts - Assortment Strategy, (Key) Supplier Strategy, Pricing Strategy - Customer Experience - Omnichannel - Loyalty - Commercial Innovation - M&A - Digital Retail