Netherlands
I step into SaaS and tech-enabled companies to scale revenue and enterprise value through focused go-to-market execution, leadership alignment, and commercial discipline. I have led commercial teams of up to 50 FTE and operated within organizations ranging from scale-ups to €900M+ enterprise business units. Over the last 5 years, I’ve led GTM resets and growth acceleration in SaaS and PE-backed environments, taking end-to-end responsibility across product, revenue, people, and P&L. I work hands-on with leadership teams to sharpen ICPs, messaging, funnel discipline, and operating cadence; translating strategy into execution that delivers measurable ARR and enterprise value growth. My background combines senior operating roles at Salesforce, VodafoneZiggo and Exact with CEO-level responsibility in scale-up contexts. I’m typically brought in when organizations need to reduce GTM ambiguity, improve forecast reliability, strengthen commercial leadership, and prepare for the next growth or value-creation phase. Core strengths • Go-to-market & revenue strategy • Scaling recurring revenue (ARR) and net revenue retention • Commercial leadership and team development • PE & board-level alignment • International growth and execution Leadership mindset As an Ironman (distance) triathlete, I apply the same focus, structure, and discipline to leadership that I apply in training, in service of sustainable high performance.
B2B Growth | Go-to-Market | Fractional C-level Advisory Advised B2B organizations on go-to-market strategy and commercial execution, bridging strategic clarity and hands-on delivery. Worked directly with founders and leadership teams to improve acquisition, funnel performance, and long-term customer value.
Enterprise B2B | Revenue Enablement | GTM Execution | Agile Transformation Led B2B marketing operations for a €900M+ revenue segment, improving funnel performance, campaign effectiveness, and commercial alignment. Built and scaled cross-functional marketing and growth squads, increasing speed-to-market and improving campaign ROI by ~25%. Strengthened sales-marketing alignment through data, process, and governance, raising MQL-to-SQL conversion to 25%. Partnered closely with product and commercial leadership to align roadmap, propositions, and GTM priorities. Delivered executive dashboards and steering insights used for budget allocation and performance management. Courses: Certified SAFe 4 Agilist, Gladwell Academy, 2019