WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
I'm Mark Ross-Smith, the creator of the modern airline status match and CEO & Co-founder of Loyalty Status Co. I'm widely regarded as the global authority on elite status in travel loyalty, how it drives customer behaviour, acquisition, and billions in revenue for airlines and hotels. At Loyalty Status Co., we're the company behind StatusMatch.com and the trusted partner for the world's leading travel brands looking to attract, acquire, and monetise high-value travellers through elite status. We deliver fully outsourced status match, challenge, booster, subscriptions, buyback and innovative status products that allow airlines and hotels to win premium customers from competitors, engage high-potential customers, drive significant ancillary revenue, increase co-brand credit card uptake, and grow market share from the segment of customers that has the highest amount of accessible income to spend on travel products. We've powered status initiatives for over 30 major brands, including Star Alliance (alliance-wide programs), Air France-KLM/Flying Blue, Air Canada, Lufthansa/Miles & More, Emirates, Etihad Airways, Vietnam Airlines, Frontier Airlines, Spirit Airlines, LATAM, Royal Air Maroc, Royal Jordanian, TAP Air Portugal, Thai Airways, and many others, generating well over $1 billion in new customer value. Before founding Loyalty Status Co., I led the Malaysia Airlines Enrich loyalty program to its most successful period in history, achieving record revenues in the high nine figures and delivering massive value through accelerated bank partnerships and high-value ticket sales growth. Earlier in my career, I co-founded and scaled Australia's largest independent social network to nearly 1 million members, secured major brand partnerships, doubled revenue YoY and orchestrated a profitable industry exit. I've spoken at dozens of global airline and loyalty events, appeared on over 100 podcasts, TV, and radio shows, and been featured in major media, including CNN, BBC, Sky News, Skift, Executive Traveller, South China Morning Post, The Economist, and more. If you're at an airline, alliance, hotel group, credit card issuer, or any business exploring how elite status can supercharge customer acquisition and revenue in your loyalty strategy, let's connect. Airline/hotel status partnerships: https://www.loyaltystatus.com Speaker bio: https://www.traveldatadaily.com/speaker Personal blog: https://www.mrloyalty.com
The creators of StatusMatch, Since 2020, Loyalty Status Co has transformed into a loyalty and ancillary revenue powerhouse for 29 of the world's largest airline, hotel, retail, and financial services brands. Our suite of products helps major travel brands unlock the next $100 billion per year of ancillary revenue by selling products that high-value travellers love and want to engage with. Our products include Status Match, Status Challenges, co-brand credit card acquisition, status buybacks, high-intent customer acquisition, and award-winning status subscription products.
The resource that loyalty program owners read to learn how world-leading loyalty programs work. More than 2,000+ airlines, hotels, OTAs and travel industry professionals subscribe to Travel Data Daily, including major airlines, hotel chains, airports and ecosystem partners. Travel Data Daily & Mark's publications have been featured on Skift, CNN, Executive Traveler, The Economist, BBC, South China Morning Post, Daily Mail, The Age, Financial Times & Data Science Central. - The Travel Loyalty Report 2020, downloadable at https://www.traveldatadaily.com/loyaltyreport All publications and interviews on big data, loyalty and business intelligence at http://www.TravelDataDaily.com
Airline Loyalty Status Professional / Keynote Speaker. Throughout my career, I've put in place strategies that have generated hundreds of millions of dollars for global airlines and loyalty programs using commercial insight and data analytics. As a global airline loyalty thought-leader, my role is to equip airline management and loyalty teams with the knowledge to unlock new revenue streams, drive the loyalty businesses forward, and ultimately improve the customer experience. Recent Speaking Engagements: Speaker - Stifel Transportation & Logistics Conference - Miami, USA Moderator - Aviation Festival Singapore, Singapore Speaker - Data & Loyalty - Points of Difference, Singapore Speaker - Airline Loyalty/Big Data - Loyalty Summit, New York Speaker - Mega APAC Loyalty, Kuala Lumpur, Malaysia Speaker - Analytics Leader Summit, Manila Speaker - Loyalty Summit, London Speaker - Loyalty & Rewards Conference, Nicosia, Cyprus Speaker - Langkawi Social Media Week, Langkawi, Malaysia Speaker - Future Travel Experience Expo, Singapore Speaker - Passenger Loyalty China Summit, Shanghai, China
Leading the team of 24 in the loyalty division to serve the millions of airline loyalty members. Enrich team is responsible for Loyalty Marketing, Partnerships both airline & non-airline, Member Engagement, Systems, Operations & Finance. • Responsible for P&L of Loyalty • Massive revenue growth during my tenure • Implemented and launched new high revenue initiatives • Launched a record number of new loyalty partners in 12 month period • Massive incremental airline ticket sales via data insights and loyalty marketing • Multiple award-winning loyalty marketing campaigns • Speaker at multiple industry events on loyalty & big data • Launched airline loyalty training program for cabin crew • Appointed as Malaysia Airlines Oneworld ‘Loyalty Champion’ • Developed other high-value initiatives which are yet to come to market Under my leadership, Enrich achieved significant financial and non-financial success, including the most successful & profitable years in the history of the airline.
For consumers, rewardbase connects mobile subscribers with access to instant, free mobile recharge top-up, frequent flyer miles and high-value virtual rewards. Connectivity to 113 countries on more than 300 mobile operators, rewardbase has worldwide coverage to the largest networks to facilitate prepaid recharge top-ups at no cost to members. For Mobile Network Operators, rewardbase is a powerful data-driven performance platform to drive new mobile subcribers, increase network ARPU and reduce churn. The sophisticated social data intelligence collected enables rewardbase to understand human behavioral data and use it to drive actionable insights. The major benefit of the data insight is influence over which mobile network a rewardbase chooses to remain connected with. Major telcos we are driving recharge credits for include: AT&T, T-Mobile, Telefonica, Verizon, Orange, Axiata, Vodafone, Aircel, Airtel, China Unicom and more. Major frequent flyer loyalty program partners including Virgin America Elevate and Alaska Mileage Plan.