London, England, United Kingdom
I am a dynamic and results-oriented marketing leader with a strong focus on driving demand in high-growth B2B technology companies. With extensive experience in leading marketing teams and executing strategic multi-channel campaigns, I have consistently delivered measurable results that propel business growth. My expertise lies in creating and implementing strategies that grow pipelines, accelerate product adoption, and enhance customer value, all while optimising budgets to ensure maximum ROI. At Acin, I spearheaded marketing initiatives that played a crucial role in achieving a remarkable 3x pipeline growth. These efforts were instrumental in securing a £24 million Series B investment, demonstrating my ability to contribute to the financial success and overall growth trajectory of the company. Known for my creativity, strategic insight, and collaborative spirit, I am dedicated to continuously elevating marketing strategies, driving brand evolution, and ultimately, fuelling sustained growth for the organisations I work with. My skill set includes proficiency in digital marketing, SEO/SEM, CRM management, marketing automation tools such as HubSpot, and data analytics platforms like Google Analytics. I have a strong background in content marketing, email marketing, social media strategy, and paid advertising, enabling me to design and execute comprehensive marketing campaigns that resonate with target audiences. Additionally, I am experienced in using A/B testing and conversion rate optimisation (CRO) techniques to refine messaging and maximise campaign effectiveness.
SEON helps top-tier risk teams detect and stop fraud. By combining real-time digital footprinting, device intelligence, and AI-driven rules, SEON empowers over 5,000 businesses globally to prevent threats before they occur.
A SaaS platform that builds security into sensitive content to enable granular control in AI, public cloud and SaaS Responsible for the content and communication plan for the CISO panel, and developing the go-to-market and comprehensive marketing strategy.
Marketing Expertise On Demand. Achieve your growth goals without the overhead of a full-time Leader.
Reporting to the CEO to define revenue goals, devise effective demand generation strategies and oversee multi-channel marketing campaigns to drive growth. Met or exceeded all OKRs for lead generation (+116%), brand awareness, and sales enablement
I led a highly skilled team of marketers and achieved growth in demand generation and brand recognition. These achievements contributed to Acin securing a Series-B investment from five major banks: JP Morgan, Citi, BNP Paribas, Lloyds, and Barclays. Through strategic marketing planning and implementation, we positioned the company for success and delivered outstanding results.