Mark O.

Revenue & Service Transformation | SVP The Whole Group

Greater Sheffield Area

About

I have spent 29 years in CRM, on every side of the table: as a customer, a vendor, a partner, and a consultant. I have watched the promises come and go, which is exactly why I have no patience for hype. I lead CRM and AI services at The Whole Group now, helping revenue and customer leaders figure out what AI can actually do for their business, not what a slide deck says it can. Most of the companies I work with already know where it hurts. Service costs too high. Churn they cannot predict. Growth buried in customer data they cannot see. What they are missing is a way to quantify the problem and a clear place to start. That is the part I do. I get specific. I size the opportunity. I cut through the hype. I build something that delivers measurable results. I specialise in ServiceNow for customer operations: revenue growth, retention, and service efficiency. What I talk about: - what AI can actually do for revenue & service - ServiceNow for customer operations - quantifying the opportunity and cutting the hype - 29 years in CRM: what actually works If you are trying to make sense of what AI can really do for your revenue and service, I am always happy to have a conversation

Experience

  • Senior Vice President at The Whole Group Inc
    Jun 2023 - Present · 3 yrs 2 mos

    • Driving Revenue and Service transformations using ServiceNow and Anthropic. • Collaborating with customers to accelerate time to value through innovative CRM & AI solutions. • ServiceNow EMEA Partner Advisory Council member.

  • Salesforce (11 yrs)
    • Senior Director
      Feb 2018 - May 2023 · 5 yrs 4 mos

      • Outbound product manager for Service Cloud & EMEA regional product executive. • Trusted advisor to CxOs, Impacted $250m+ of won opportunities. • Led a new product introduction (NPI) for Service Cloud Voice across EMEA and ANZ. Delivered one of the fastest-growing products in Salesforce’s history on a path to $100m ACV within 3 years. • Identified an opportunity to bolster existing products with new technology to manage data via verifiable credentials. Devised the strategy and closed a significant M&A deal. • Supported deal lifecycle and value realisation in close collaboration with global teams. • Actively engaged with key partners and customers to improve awareness and adoption rate • Ran internal/external enablement, and customer engagement/feedback via advisory boards.

    • Director, Internet of Things (IoT) - Product & Go To Market Strategy
      Apr 2015 - Jan 2018 · 2 yrs 10 mos

      • Led IoT cloud business development across EMEA. Grew customer numbers and annual contract value (ACV) by leading go-to-market in EMEA, closing significant $m+ deals with large global corporations. • Positioned Salesforce IoT to CxO's as part of connected customer company strategy, evangelising products internally and externally. Created proof of concepts by engaging with solutions engineers and customer success groups. • Enabled Systems Integrator (SI) and tech partners.

    • Director, Strategic Innovation & Transformation (Ignite)
      Jan 2014 - Apr 2015 · 1 yr 4 mos

      • Coordinated with CxO's to identify specific transformation challenges and manage processes, encompassing ideation, discovery, technical reviews, road mapping, and value analysis to resolve issues. • Served as the first member of the team in EMEA and successfully ran the first EMEA project in the Netherlands. • Instrumental in delivering one of the largest EMEA deals in 2014, around $30m total contract value (TCV).

  • Vice Chair of Governors WSSC at Wickersley Partnership Trust
    Jan 2019 - Feb 2021 · 2 yrs 2 mos

    Governor at WIckersley School and Sports College, part of the Wickersley Partnership Trust with 2300+ pupils. We aim to send all young people into an ever-changing world able and qualified to play their full part in it.

  • Salesforce Practice Director - North EMEA at DXC Technology
    Jul 2011 - Jun 2012 · 1 yr

    • Created EMEA Salesforce practice and won first deal at company CSC - previously lost major outsourcing contracts enabling to open conversations again.

  • Co-founder at Invoice IT (Part of SteelBrick) - Acquired by Salesforce
    Feb 2010 - Aug 2011 · 1 yr 7 mos

    • Founding director • Cultivated strong relationships with Salesforce.com and represented at numerous Salesforce events, as well as attended analyst meetings.