Vantaa, Uusimaa, Finland
I have been working in the sports and healthcare industries in Finland and internationally since 1991. I am an experienced marketing and partnership professional specializing in sports and event management. Throughout my career, I have held diverse roles, including CEO, Marketing Specialist, Sales and Marketing Manager, Product Manager, Product Line Manager, Product Developer, Entrepreneur, Self-Employed Professional, Lecturer, Physical Education Teacher, Sports Instructor, and Non-Fiction Author. I thrive in international and multicultural environments and have traveled extensively around the world. A unique aspect of my experience is that I have been involved since 1997 in developing Nordic walking (walking with poles) as a fitness activity, both as a scriptwriter and lead participant. Today, Nordic walking is practiced on all continents by millions of people worldwide. Since 1997, I have published sixteen books along with numerous articles and educational materials on sports, fitness, and nutrition, with works available in Finnish, English, German, Estonian, and Russian. I have also created several innovations, leading to patent applications, patents, Registered Community Designs, and production launches. For Suunto, I developed a specialized web tool for the launch of M-Series heart rate monitors in 2008. My personal qualities include strong communication skills, responsibility, honesty, a strong work ethic, high motivation, adaptability, and optimism. I am quick to learn, eager to take on challenges, and committed to seeing them through to success.
As the Marketing and Partnership Manager for the Jukola Relay (Jukolan viesti), I am primarily responsible for sales, marketing, and the coordination of these activities in collaboration with event organizers. Additionally, I oversee partnership collaboration for the Orienteering World Championships 2025 in Kuopio (WOC2025), including managing sales, marketing, and activity coordination with event organizers. My work with the Finnish Orienteering Federation has included as well, managing sponsorship and partnership agreements for the national orienteering team, developing partnerships for youth and children’s initiatives, overseeing event partnerships such as Metsäareena® (Leadership and Influence Seminar), TV competition sponsorships, such as the Finnish Orienteering Championships and Relay League (Viestiliiga) partnerships. Additionally, I have contributed to creating sales and marketing strategies for orienteering and managing partner and marketing communications.
Sports Coaching, education, lecturing, group and personal training, event organiser, non-fiction writing, books, blog and articles, website design and layout, all advertising layouts and designing for web, publications, online sales, promotion & marketing of sporting services & goods.
HR, business & finance activities, cash flow forecast, account receivables, strategic planning, budgeting, FootCare® and FysioKulma brand development, B2B sales, sales, marketing & PR activities in-house & exhibitions, all agreements, sponsorships, bank loans, insurances, web-store, FB, Instagram designs and layouts, all advertising layouts and designing for web, newspapers and other publications, sponsorships.
FootCare® and FysioKulma brand development, B2B sales, sales, marketing & PR activities in-house & exhibitions, websites, web-store, FB, Instagram designs and layouts, all advertising layouts and designing for web, newspapers and other publications, partner agreements (FootCare®), sponsorships, budgeting of marketing & promotion costs.
FootCare® and FysioKulma brand development, B2B sales, sales, marketing & PR activities in-house & exhibitions, websites, web-store, FB, Instagram designs and layouts, all advertising layouts and designing for web, newspapers and other publications, partner agreements (FootCare®), sponsorships, budgeting of marketing & promotion costs.