Mark O'Donnell

Chief Commercial Officer & Co-Founder at Swaay | GTM Consultan

Leixlip, County Kildare, Ireland

About

I’ve spent over a decade scaling global marketing programs across SaaS and creative industries, from HubSpot and LinkedIn to Beautiful Destinations. I currently advise scaling companies like Emerald Technology, Bevcraft and Provenate, helping them operationalise revenue systems that drive sustainable growth. My focus is on measurable growth: building demand systems that turn awareness into bookings and creativity into performance. I advise scaling companies like Emerald Technology, Bevcraft and Provenate, helping them operationalise revenue systems that drive sustainable growth.

Experience

  • Co-Founder & Chief Commercial Officer at Swaay.io
    May 2026 - Present · 2 mos

    Beverage brands today are built at speed. But the infrastructure behind production and packaging hasn't kept up. Swaay is changing that — building a modern platform for beverage manufacturing, packaging, and printed can innovation.

  • GTM Consultant at Mark O'Donnell
    Apr 2025 - Present · 1 yr 3 mos

    I help companies between $1M - $30M ARR to scale their sales, marketing and infrastructure. I work on in a Fractional, Advisory, Project or Partner capacity - depending on what's required.

  • Strategic Marketing Advisor at Provenate Ltd
    Jan 2025 - Present · 1 yr 6 mos

  • Interim Chief Marketing Officer at Emerald Technology
    Nov 2025 - May 2026 · 7 mos

  • Marketing Director at Beautiful Destinations
    May 2025 - Nov 2025 · 7 mos