Serbia
Driving business growth across multi-markets by turning marketing, digital, and sales strategy into clear direction, focused execution, and measurable impact.
Leading the JDE coffee business with full accountability for business development through various marketing and sales project initiatives, consistently achieving defined year-on-year targets in both stable and, more often, challenging and volatile market conditions.
Responsible for Jacobs business development across multiple markets in SEE region. Planned and executed multiple integrated ATL, digital, and social campaigns tailored to different objectives—primarily brand awareness but also social engagement and digital conversions.
Founded and scaled a dedicated e-commerce department within Nelt Group, creating a centralized hub focused on cooperation with key e-commerce retailers across multiple international brands, including P&G (Pampers, Head & Shoulders, Oral-B, Braun), De’Longhi, Reckitt Benckiser, and various FMCG brands.