Germany
With over 15 years of experience in sales, marketing, and business development within the medical device industry, I currently serve as SVP of Sales at Surgical Science. My role focuses on leading sales operations and driving strategic growth to foster market expansion and deliver innovative virtual simulation solutions tailored to customer needs. At Surgical Science, I leverage expertise in sales leadership, acquisitions, and financial planning to align business goals with impactful contributions in the MedTech sector. Collaborating with interdisciplinary teams, I am committed to advancing organizational objectives while ensuring financial accountability and fostering innovation in dynamic markets.
Directed business development initiatives with MedTech companies to create tailored virtual simulation solutions | Managed full P&L responsibilities for the EMEA region, ensuring financial accountability and strategic growth. | Led interdisciplinary teams, fostering collaboration and innovation in a dynamic environment.
Leading the commercialization of Optilume DCB for urethral stricture treatment DACH region. Developing and implementing business & marketing plans, developing ambassador programs with early adaptors. High standard presentations of clinical data to existing and potential customers. Accompanying leads from first product demonstration to first procedures in the OR.
Downstream marketing and price management for direct (DACH) and indirect (Nordics, Eastern Europe) markets. Project lead for MDR commercial readiness of all disposable products in OUS. Launch preparation of new urodynamics platform and portfolio strategy of RFID disposable catheters to drive digitalizing of functional urological diagnostics.
Leading downstream marketing and commercial operations in the DACH region, heading a team of inside sales and commercial excellence colleagues. Focus on post-acquisition portfolio management and product and customer data integration. KOL management – pricing strategies, hospital group contracting, tenders. Project lead of a database for analytical account classification and commercial effectiveness. Interim Business Manager DACH August – November 2019.
Team lead, repsonsible for market launch & commercialization of a scientific R&D project (RehaIngest – software and sensor based swallow feedback system). Building relationships with strategic clinical and scientific partnersand existing distributors. Developing and implementing business & marketing plans for direct and indirect sales.
Product Management of FES (functional electrical stimulation) product division. Definition of requirement specifications in close collaboration with KOL’s and scientists. Sales and customer training, portfolio management, writing of PMSR’s and QA/RA documentation. Maintaining and initiating of scientific & OEM partnerships.
General sales and marketing activities for all MedTech portfolio products. Collaboration with clinical key drivers and health care insurances to identify regional reimbursement options. Product management support.