London, England, United Kingdom
AI-powered Ads product expert with strategic & business acumen, and a passion to simplify for customers. My experience is built on a 19 year career in Sales & Product across the digital ad ecosystem, spanning SMBs through to S&P500 advertisers and their big 6 agency partners, balanced with Publisher & Broadcaster monetisation, and driving GTM strategy for the enabling tech in the centre. My roles at Google & LinkedIn have tooled me to think globally to influence strategy & priorities, whilst executing locally across APAC & EMEA, whilst Moloco's 'scale-up' has taught me how to rapidly adapt & prioritise to drive impact. Top skills - Product strategy & go-to-market roll out, Programmatic ad tech & ecosystem monetisation, SMB & Marketplace eCommerce strategy, Digital user privacy, Social organic & paid strategy, Business & territory planning, Brand & Demand generation strategy, cross-region collaboration in complex global companies
Leading the EMEA Product Go-to-Market function
Product -> Market: - Bringing the performance & workflow benefits of AI advertising products to EMEA. - Collaborating with Product & Data Science teams to develop new features, and enabling Sales to activate in region. Market -> Product: - Building with EMEA customers - Leveraging qualified, prioritised voice of the customer to shape our Global Product roadmap.
Retail Ads & Commerce Product Strategy Lead for SMBs (GCS - Google Customer Solutions), key focus: - Leverage AI-powered ad solutions (eg PMax) to accelerate SMB merchant success with Google. - Incubate and build ad solutions for Emerging & Mature Asia, namely Marketplaces & social merchants. - Develop YouTube strategy to enable SMB success
- Led the Ad Manager platform team in APAC, including Product commercialisation, Sales strategy & Ads Privacy readiness, fuelling Publisher Partnership success with Google. - Owned P0 Product roll outs from concept to GA - defining regional & local strategy, Sales enablement, communications to market, regional advisor to Sales & Product leadership. Focused on developing our team's talent. Product specialism: - Privacy, Identity & 1st Party Data - Programmatic Auction & Ecosystem - Video monetisation
- Product GTM drive commercialisation & strategy, providing the bridge between the global product teams and the publisher partnerships teams in region. As Ad Manager platform lead, I was responsible for Google's programmatic solutions, through all APAC markets. Key responsibilities include: - Taking product from concept planning through to scaled market launch strategy, for Google's Ad Manager platform - namely Programmatic Direct, Auction, Open Bidding & Yield Management. - Extension of product teams into APAC, guiding Partnerships Leadership team through to field teams.
Still within the advertising arm of LinkedIn, relocated to APAC HQ in Singapore 2014 to build out Enterprise Tech partnerships in region. Key experience skillset: - Business territory planning of Global clients - Risk assessment & data-driven insights - Global account strategy & collaboration - Big 6 agency partnerships & client-management at the C-level - Project management of cross-functional teams - Product commercialisation inc betas & global pilots.
- Promoted to Account Director, Technology, Market Solutions - reporting to the Head of UK Sales, covering strategic headline Tech/Telco clients EE, O2, Vodafone and Adobe. - Senior Account Manager, Marketing Solutions- responsible for planning, consulting on, and selling, LinkedIn's portfolio of advertising solutions, across Zenith Optimedia, Carat, Vizeum, iProspect and Profero's customers, in addition to working with direct clients such as Santander and Adobe.
- Emerging Platform Ad Sales & Partnerships - Mobile & Video (inc Premiership Football sponsorship & syndication) - Agency Sales Manager across all Yahoo! advertising product lines, working with PHD, PHD Rocket, Profero, Walker Media and M&C Saatchi Mobile.
- With a team of 3 led by Ross Caveille, launched the UK office, initially breaking into new London agencies, and then developing and managing the resulting relationships, working to quarterly revenue targets. My clients included PHD, MediaCom, Havas Media, PHD Rocket, Web Liquid and Neo @ Ogilvy, with headline largest advertisers Warner Bros, ING, Sainsburys, Cadbury, T-Mobile, Tesco and Avis. - Pulsepoint (formerly ContextWeb) offering at the time was a proprietary contextual technology for advertisers in the early days of programmatic buying, now evolved to provide programmatic & data technology for the healthcare sector.