New York, New York, United States
An innovative, highly effective and results driven marketing and media industry leader. My leadership experience spans the entire media marketing ecosystem – I have driven over $3B in new business at UM and OMD, delivered over $300MM in global media savings at Kraft Foods, and created a differentiated and compelling brand positioning, culture, and go-to-market sales process and story that took Townsquare Media from $80MM to $600MM in revenue in 6 years. I know where the hidden opportunities, pressure points and under-leveraged assets reside across the entire media buy/sell chain and how to activate them for competitive advantage. Key to unlocking greater value is knowing where, how and why plan, buy and sell decisions are made, influenced and approved beyond the frontline customer. Technical Skills: Brand Marketing | Communications Planning | Advertising | Consumer Journey | Media Strategy, Planning and Buying | New Product Development | New Business | Digital | Social | Ad Tech | Programmatic | Content Marketing | Price Auditing & Benchmarking | Procurement Savings | Data Analytics | Insight Sourcing | Customer Segmentation | Performance Optimization | Sales Marketing | Sales Training Management Skills: Thought Leadership | Change Management | Team Leadership | Growth Strategy | Networking | Marshalling Consensus and Momentum | Key Customers Category Skills: Media | CPG | Technology | Entertainment | Retail | Finance | Food | OTC | DTC | Automotive | Healthcare
Fractional CMO for C-Suite growth-oriented leaders in start-up and transitioning media agencies, brand clients and media owners. -Help clients accelerate brand demand and revenue growth by creating new go-to-market strategies, stories and solutions that resonate with what consumers and customers want today. -Unparalleled perspective across the entire media and marketing ecosystem to create and equip clients with insights and tools that add sales and revenue velocity to legacy, challenged and start-up businesses. -Developed and implemented breakthrough business plan, expanded service offering, and added new digital product line, for a 22 year old New York City ad agency resulting in successful sale and owner exit.
As EVP, Chief Strategy Officer & CMO, created a "category-of-one" brand positioning, company culture, and proprietary go-to-market sales story for the private-equity backed local multi-media start-up. -Grew revenue from $80MM to $600MM+ over 6 year tenure as CMO. -Represented the voice of the customer in the C-Suite and partnered with the Company’s product, marketing and sales teams, and advertising and agency customers, to identify new strategic partnerships and growth opportunities. -Successfully simplified and supercharged a dated and complex go-to-market sales story, personally retrained over 700 sales people, and pivoted them from optional media sellers to indispensable marketing partners for their customers. -Slashed over a $1MM in training costs and took sales training from a cost to a revenue center, generating over $10MM in closed sales proposals from hands-on training workshops in the first 6 months.
Delivered $300MM+ in media cost savings over 4 year period. -Beat key competitor P&G by 20% in recessionary media price rollbacks. -Redeployed $66MM in misdirected media spending driving mid-high single digit sales growth across the company's top brands. -Accelerated Digital and Hispanic media investment from 7% to 24% of total ad spend within 3 years. -Created proprietary Consumer Journey marcom tool and software that integrated all internal and external marketing and business stakeholders across a common platform, framework and language. As a result the marketing teams got to better, integrated, and more effective marketing programs, faster. -Developed ground breaking data and analytics solutions that resulted in first-mover advantage and sales lift for key brands. -Built a highly effective and collaborative global media and procurement community connected by common approaches, resources, language, tools and best practices.
Drove record $2B+ in new business, and delivered 45% revenue growth and 55% margin growth, over a 3 year period for the company's largest office. -Added blue-chip roster of new business wins including Bank of America, Lowes Home Improvement Stores, Beiersdorf, Absolut Vodka, Sterling Jewelers, Best Buy, Hershey and others. -Led the pitch and service team that won the consolidated Visa global media AOR across 5 regions and 41 countries. -Won OMD's first-ever Grand Prix Lion at the Cannes International Advertising Festival for Doritos consumer-generated content "Crash the Superbowl" campaign.